Adweek reports that Web portal AOL has 15 original projects slated to debut this fall, as it attempts to get advertisers to consider its original shows up against networks such as ABC and Fox. Among the shows in the works are Anthony Eats America, a food-centric travelogue starring comedian Anthony Anderson, Candidly Nicole, a series built around Nicole Richie’s Twitter account (#candidlynicole), along with Funded, a show that looks at crowdfunding business success stories hosted by author, entrepreneur and comedian Baratunde Thurston, and My Ink, a documentary focused on the back stories on sports stars tattoos.
“The main thing is AOL is positioned to bridge the gap between Web and TV,” Ran Harnevo, Senior Vice President of AOL Video, told Adweek. “We think we can show there is no substantial difference between the two media when it comes to quality and measurement.”
Other shows featured will be documentary series City.Ballet., focused on the New York City Ballet and produced by Sarah Jessica Parker, Second Chances, an inspiration-focused show co-hosted by Gwyneth Paltrow and Tracy Anderson, and a parenting-themed series Fatherhood created by and starring Hank Azaria.
“We’ve focused on creating a common thread through all of our series on this slate, namely authentic voices, sharing remarkable stories,” said Gabriel Lewis, head of AOL Studios, in a statement. “Whether the voices are lighthearted, insightful, or inspirational, all of them are genuine and unique.”
“Consumers are watching web video everywhere and all the time – on their plasma screens in their living rooms, on their mobile phones, and on their tablets,” said Karen Cahn, general manager for AOL On Original Video. “With our premium quality original programming, AOL is bridging the gap between what people see on broadcast TV and what they see online.”
article by Lori Lakin Hutcherson; additional reporting by Lesa Lakin
“We’ve focused on creating a common thread through all of our series on this slate, namely authentic voices, sharing remarkable stories,” said Gabriel Lewis, head of AOL Studios, in a statement. “Whether the voices are lighthearted, insightful, or inspirational, all of them are genuine and unique.”
“Consumers are watching web video everywhere and all the time – on their plasma screens in their living rooms, on their mobile phones, and on their tablets,” said Karen Cahn, general manager for AOL On Original Video. “With our premium quality original programming, AOL is bridging the gap between what people see on broadcast TV and what they see online.”
article by Lori Lakin Hutcherson; additional reporting by Lesa Lakin
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