MSNBC’s Huge Ratings Attributed to 61 Percent Increase in Black Viewership

Tamron Hall, Michael Eric Dyson, and Al Sharpton

Tamron Hall, Michael Eric Dyson, and Al Sharpton. (Photo: Getty Images)


MSNBC yesterday reported a huge increase in their overall ratings, a 20% increase, in 2012, no doubt due to the 2012 Presidential campaign, but also due to a another major factor – Black viewership. The network announced an incredible increase in their already large number of Black viewers –  a whopping 60.5% increase during the past year.

That’s compared to CNN, whose Black audience increased last year by 23.7%, while Fox News’  Black audience decreased by the same amount.

No doubt MSNBC’s more progressive leaning approach to the news and their wide array of black hosts and pundits such as Toure, Melissa Harris-Perry, Tamron Hall, Joy-Ann Reid (pictured above and who I predict is headed for her own MSNBC show soon) Karen Finney, Michael Steele, Al Sharpton, Eugene Robinson, Jonathan Capehart, Goldie Taylor and if I’ve forgotten anyone, I’m sorry, have played a large part in the increase in black viewers.

When recently asked about this remarkable development, MSNBC president Phil Griffith said: “I think we made a commitment, we decided, that in order for this channel to succeed, that we had to reflect the country. This meant that we had to be part of the country in ways that the other channels weren’t.”

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