AT&T recently announced it is deepening its commitment to Brotherhood Crusade in Los Angeles – a 50-year old grassroots organization with a vision of improving quality of life and meeting the unmet needs of low-income, underserved, under-represented and disenfranchised individuals in South LA – through a $150,000 contribution to the organization’s new Media Collective.
The new program, called BELIEVE Los Angeles, is a grassroots campaign committed to supporting workforce development, career readiness programs, with a special emphasis on digital media and entertainment employment opportunities for underserved students in Los Angeles, especially diverse millennials who want to be filmmakers. The initiative is an extension of AT&T Believes℠, a larger company-wide initiative designed to create positive change in local communities.
Believe Los Angeles aims to increase the number of diverse storytellers in the entertainment industry, in front of and behind the camera. The semi-annual 11-week program will provide hands-on opportunities to 15-20 students to hone skills, form creative partnerships, create short films and gain industry access needed to be successful.
“We’re honored to join with Brotherhood Crusade to help support local emerging filmmakers succeed in the entertainment industry and give back to the South LA community,” said Rhonda Johnson, President of AT&T California. “The launch of this innovative program is perfectly aligned with African American History Month and Black Future Month, a time to celebrate the contributions of the people and organizations who strengthen our African-American and other diverse communities.”
“AT&T’s support of Brotherhood Crusade’s Media Collective will help aspiring artists within the local film industry grow their skills and network, as well as make a tremendous difference in their careers,” said Charisse Bremond-Weaver, President and CEO of Brotherhood Crusade.
To learn more, go to: https://brotherhoodcrusade.org/contact/