Tag: “Yeezus”

Kanye West to Launch Capsule Collection with French Denim Brand A.P.C.

A.P.C. announces capsule collection with Kanye West
A.P.C. announces capsule collection with Kanye West. (Photo: Twitter)

Kanye West’s new daughter North is not the only new addition to the superstar’s long list of creative (or procreative) projects.  Via Twitter, the high-end French denim label A.P.C. has announced a fashion partnership with the rapper.  Following on the heels of the release of his sixth album Yeezus, West will be releasing a capsule collection — a line with a limited number of  items and a short sales duration — with the designer brand.

West has tried his hand at designing several times before. His own collection Dw Kanye West, which has shown at Paris Fashion Week, was seen as a disappointment by fashion insiders, although he has famously designed some well-received shoes for Giuseppe Zannoti.  Hopefully his capsule collection with A.P.C. will fare just as well. Between a child, an album, and now this fashion project, West seems to be on a prodigious creative roll.

article by Alexis Garrett Stodghill via thegrio.com

Kanye West Takes No. 1 Spot on Billboard 200; J. Cole Takes 2nd in Rap’s “Biggest Week” Since 2011

Official sales numbers are in for the J. Cole-imposed competition with Kanye West and Yeezuslands at No. 1. Cole’s Born Sinner and Mac Miller‘s Watching Movies With the Sound Off enter at No. 2 and No. 3, respectively, making it rap’s “biggest week” since November 2011, reportsBillboard.

The Billboard 200 chart tracks top-selling albums nationwide. The coveted first-week sales often determine the trajectory of an album’s overall outcome and strategies for continued marketing.

Kanye, even with the no-marketing marketing strategy, and no single pushed to radio (DJ’s, unconventionally, made their own radio edits from the album), earned his sixth straight chart-topping debut, selling 327,000. This puts him in the third slot for biggest openers this year (behind BET Awards performer Justin Timberlake with 968,000 and electro-pop duo Daft Punk with 339,000); and it puts him in a three-way tie with Eminem and Nas for almost the most No. 1’s. Jay-Z has the most with 12, including his collaborative project with ‘Ye, Watch the Throne.

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