One of the great things about being the Lifestyle Editor for GBN is that I sometimes get to share positive stories about things that people and companies are doing purely for the betterment of society. When I heard about World Sight Day and TOMS I had to share.
From a fashion standpoint, I simply love the styles. I discovered TOMS had an eyewear line when my own eyesight started to de-crisp a few years back. Since no one wanted to read me food labels, pill bottles or menus anymore, I knew it was time for glasses to become a daily part of my life. But it wasn’t really that big of a deal because I had the privilege of going to the doctor, getting a prescription and driving the saleswomen completely nuts when I couldn’t decide which frames best flattered my face. I’m lucky. But what about the millions globally who can’t afford glasses or don’t have access to proper eye care? Everyone on the planet knows someone who is affected by some sort of visual impairment and TOMS wants to help out.
TOMS is asking a very important question: WHAT DOES SIGHT MEAN TO YOU? Every year, World Sight Day raises global awareness about blindness and visual impairment. This year, World Sight Day is on October 9 and TOMS is hosting an all-day event at the their Flagship store in Venice, California. TOMS is also supporting the day by encouraging fans to take to social media and contribute to an Instagram gallery with images of what sight means to you with the hashtag #givesight. The images collected with the designated hashtag will be curated online leading up to October 9, and select images will appear in TOMS stores around the world on World Sight Day.