article by Tre’vell Anderson via latimes.com
On his way to winning a best picture Oscar for “Moonlight,” a film made for a minuscule $1.5 million, writer-director Barry Jenkins took time between awards-season red carpet appearances for a six-city European promotion tour. It was time well spent.
“Moonlight,” about a poor black boy living in the projects of Miami and struggling with his sexuality, wasn’t supposed to be the kind of movie that wins the best picture Oscar. Its modest coming-of-age narrative, unconventional story structure and outsider characters with no mega stars made it, as filmmaker Mark Duplass said recently with admiration, “a bit of a miracle” that it even reached U.S. theaters. Certainly, it’s not the kind of movie that was expected to make money overseas. After all, says a longstanding Hollywood myth, black films don’t travel.
Yet as of Tuesday, “Moonlight” has made $28.6 million at the international box office — more than its $27.5 million domestic take — for a worldwide total of $56.1 million. With the film still in theaters, even more is expected.“This black film is definitely selling overseas,” Jenkins said to The Times on the red carpet for the Screen Actors Guild Awards, just after he’d returned from Europe.
“Every time there’s a success, it gets swept under the rug,” says Jeff Clanagan, president of Lionsgate’s Codeblack Films, which primarily produces films with African American casts. “It’s almost like there’s an asterisk on it. They chalk it off as an anomaly.”
For 1988’s “Coming to America,” the anomaly was the comedic genius of Eddie Murphy, who “transcended race” when the film grossed $160.6 million internationally for a $288.8 million worldwide take. (Samuel L. Jackson, Morgan Freeman, Will Smith, Kevin Hart, Denzel Washington and Don Cheadle are other box office champs for whom the “transcended race” label has been applied.)
For 1995’s “Bad Boys” and its 2003 sequel — which together pulled in a combined $210.3 million internationally and $414.7 million worldwide — it was the fact that the film was an action flick, never mind leads Smith, Martin Lawrence and Gabrielle Union. For 2015’s “Straight Outta Compton,” a $40.4 million payoff internationally (and $201.6 million worldwide), it was the popular music of rap group N.W.A.
Even as three-time Oscar nominee “Hidden Figures,” with its predominantly black cast, has so far made $48.8 million internationally — helping to push its $166 million domestic sales to nearly $215 million worldwide and counting — the myth persists.
When asked about the myth, Octavia Spencer, Oscar-nominated for her “Hidden Figures” role, responded simply: “I have two words for you: Will Smith.”
“He was told the same thing [at the beginning of his career] — that he wasn’t going to be taken to promote his film,” she said at the annual pre-Oscars Sistahs Soiree honoring women of color in the industry. “Had he not paid for himself to fly all over the world that very first time, he would not be an international box office star. So they have to start investing and taking black actresses and actors across the world just like they do with unknown white actors. They need to do the same thing for black actors. If you don’t know ’em, why would you go support the film?”
To read full article, go to: Disproving the ‘black films don’t travel’ Hollywood myth – LA Times
