The Obama administration is ramping up its plans to implement the so-called Obamacare health care law, with speeches from the president, new aides tasked with selling the law to the public and a broad push to get people to enroll for health insurance all coming in the next several months.
To lay the groundwork for the broader public, top administration officials are holding briefings with key members of the press and stakeholders. Secretary of Health and Human Services Secretary Kathleen Sebelius and White House Senior Adviser Valerie Jarrett recently met with more than 100 African-American leaders from across the country to talk about the law. President Obama is increasingly mentioning Obamacare in his speeches.
The White House has hired a special communications adviser, veteran Democratic strategist Tara McGuinness, to help rebut criticism of the law from both Republicans and increasingly some Democrats and improve public opinion about the Affordable Care Act.