Broad Green Pictures is developing the drama “Bad Influence,” based on a pitch from “The Perfect Guy” writer Tyger Williams.
The story is centered on a single mother who has to deal with her son’s obsessive ex-girlfriend. Producers are Offspring partners Jennifer Gibgot and Adam Shankman.
“The Perfect Guy,” starring Sanaa Lathan and Michael Ealy, was a major success for Screen Gems with a worldwide gross of $60 million on a $12 million budget. Williams writing credits also include the Hughes Brothers film “Menace II Society” in 1994.
Shortly after Menace II Society was released in the summer of 1993, the Los Angeles Times profiled the film’s screenwriter, Tyger Williams. A 24-year-old wunderkind living his dream, Williams was no longer mooching off his parents. His film was the toast of Hollywood. The future was bright. Still, he remained pragmatic. “I do my art,” he told the paper, “but I understand the realities of the business I work in.”
The article stated that Williams and Menace directors Albert Hughes and Allen Hughes had already started working on their next project, “an urban action thriller” titled Public Enemez. The film never went into production, and the Hughes brothers soon moved on to Dead Presidents, their 1995 heist film. Williams, however, struggled to land a follow-up to his harrowing debut.
“After Menace I did the usual writing, pitching, rewriting, the whole development treadmill,” Williams tells me. “For one reason or another — regime changes, actors not being available, a changing climate — nothing got made.”
Thriller “The Perfect Guy” narrowly beat out horror film “The Visit” for first place at the weekend box office, picking up a leading $26.7 million.
“The Visit,” M. Night Shyamalan’s return to the shock and chills genre that made him famous with “The Sixth Sense,” was close behind with a sterling $25.7 million. Going into the weekend, both films were expected to pull in between $15 million and $17 million.
“The Perfect Guy” has more than doubled its $12 million budget in a single weekend, putting it on a path to profitability. The story of a successful lobbyist (Sanaa Lathan) who rebounds from a breakup by embarking on a new relationship with a Mr. Wrong (Michael Ealy) was backed by Sony’s ScreenGems division. The studio had a similar success on the same weekend last year when “No Good Deed,” a thriller with Idris Elba and Taraji P. Henson, debuted to $24.2 million.
“It’s ideal timing, because there’s not a lot of competition in the marketplace and you can really stand out with a slightly lower [ad] spend,” said Josh Greenstein, president of worldwide marketing and distribution at Sony.
In order to bring in its audience while keeping costs at a minimum, the studio aggressively went after African-American moviegoers. It launched a BET Awards takeover for “The Perfect Guy” and also debuted a customized trailer to appear alongside “Straight Outta Compton” that was wordless save for a sultry rendition of “I Put a Spell On You.”
“We wanted to sell it as a sexy, taut thriller,” said Greenstein. The picture marks the first ScreenGems title he has handled the marketing campaign for since he was brought over to Sony from Paramount Pictures in 2014.