OWN: Oprah Winfrey Network closed out 2015 as its most-watched year in the network’s history, achieving its fourth consecutive year of double-digit prime growth in total viewers (up +13% with 487,000 total viewers).
2015 was also the network’s best year ever and fourth year of growth in the key 25-54 demographic for women (W25-54, up +10% vs. 2014). OWN’s W25-54 prime average ranked #25 among ad-supported cable networks, up +4 spots vs. 2014.
OWN is the fastest-growing top 25 ad-supported cable network in prime among W25-54 and is one of only two ad-supported cable networks to have achieved double-digit prime growth in total viewers in each of the past four years. Additionally, OWN was the #2 cable network in prime among African-American women.
For 2015, OWN was the #1 cable network for women and the #1 network on all of TV among African-American women and total viewers on Tuesday nights. Popular Tuesday night series “The Haves and the Have Nots” and “If Loving You is Wrong,” from Tyler Perry, both ranked among the top seven original scripted series on ad-supported cable for W25-54 and were primetime’s top two original cable series among African-American women.
Both series ranked among Tuesday night’s top three original cable series for W25-54 and W18+ and were Tuesday night’s top two original series on all of TV among African-American women and total viewers.
OWN was Saturday night’s #2 network on all of TV among African-American women. Saturdays on OWN yielded the top nine original series on ad-supported cable (non-sports) among all African-American women.
These popular series included: “Iyanla: Fix My Life,” “Welcome to Sweetie Pie’s,” “Legends: OWN at the Apollo,” “Livin’ Lozada,” “Raising Whitley,” “Flex & Shanice,” “2 Fat 2 Fly,” “Deion’s Family Playbook” and “Oprah: Where Are They Now?”
Additionally, on Friday nights, OWN was the #2 cable network among African-American women. Comedy series “For Better or Worse” and “Love Thy Neighbor,” both from Tyler Perry, ranked among Friday night’s top three original cable series for African-American women.
Source: The Nielsen Company
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Posts tagged as ““The Haves and Have Nots””
According to Variety.com, Toni Braxton will star as singer Darlene Love in OWN’s biopic of the famed pop vocalist. My Name is Love: The Darlene Love Story is slated for a December premiere, and the telefilm revolves around Love’s long career in the music industry, starting out as the key voice behind Phil Spector’s Wall of Sound hits from the 1960s. OWN’s first scripted movie was brought to the network by Morgan Neville, the documentarian who was behind last year’s Academy Award-winning feature, Twenty Feet from Stardom, about Love and other well-known backup singers.
OWN has also announced it’s set Octavia Spencer to star in a miniseries revolving around a journalist investigating the notorious mass murder and cover-up in Tulsa, Oklahoma in 1921. Tulsa comes from drama veteran (and Oklahoma native) Nancy Miller (TNT’s Saving Grace).
Additionally, OWN has ordered 20 more episodes of Tyler Perry’s hit primetime soap The Haves and the Have Nots, bringing it to 56 episodes to air through 2015. A new Perry drama series, Single Mom’s Club, is set for a fall debut with a 20-episode order.
Justin Timberlake is lined up as the first guest on the new season of Oprah Winfrey’s interview series Oprah’s Master Class, to premiere May 11. Another programming tentpole planned for next year is the seven-part documentary series Belief, examining the origins of faith “through the eyes of believers.”
LOS ANGELES (AP) — The Oprah Winfrey Network (OWN) is in the black for the first time since its rocky start two-and-a-half years ago. More than 30 new advertisers are joining original heavyweight sponsors Procter & Gamble and General Electric, and are paying higher rates as the channel has found its programming and distribution footing. Headlines about profitability and audience growth have replaced the drumbeat of speculation that her ambitious venture with Discovery Communications might end up a costly flop and an uncharacteristic failure for Winfrey.
Now, Winfrey says, “rewarding” is the word for her experience at OWN, both as the chairwoman and CEO shaping the channel and as a viewer lodestone who hosts several series including “Oprah’s Next Chapter” and “Oprah’s Lifeclass.”
“I no longer have such fear and anxiety about it. I really have more confidence in my decisions,” Winfrey said. “In the beginning, I was in a lot of meetings where people said, ‘You don’t understand cable.’ … I’d say, ‘But I do understand the audience. Aren’t people the same?’”
The answer is yes, says Winfrey, who’s enjoying a career renaissance with OWN’s turnaround and her return to big-screen acting in “Lee Daniels’ The Butler,” No. 1 at the box office for two weeks with more than $50 million in tickets sales.
Her confidence in OWN also is backed up by numbers. For the year to date, viewership is up 22 percent among the target audience of adult women and 23 percent among all viewers compared to last year, according to Nielsen Co. In the third quarter, prime-time viewership among women 25 to 54 and total viewers each are up more than 60 percent compared to 2012. For August, OWN drew a channel-high 536,000 prime-time viewers, a fraction of the millions that watched Winfrey’s talk show but respectable for a developing cable channel.
“I no longer have such fear and anxiety about it. I really have more confidence in my decisions,” Winfrey said. “In the beginning, I was in a lot of meetings where people said, ‘You don’t understand cable.’ … I’d say, ‘But I do understand the audience. Aren’t people the same?’”
The answer is yes, says Winfrey, who’s enjoying a career renaissance with OWN’s turnaround and her return to big-screen acting in “Lee Daniels’ The Butler,” No. 1 at the box office for two weeks with more than $50 million in tickets sales.
Her confidence in OWN also is backed up by numbers. For the year to date, viewership is up 22 percent among the target audience of adult women and 23 percent among all viewers compared to last year, according to Nielsen Co. In the third quarter, prime-time viewership among women 25 to 54 and total viewers each are up more than 60 percent compared to 2012. For August, OWN drew a channel-high 536,000 prime-time viewers, a fraction of the millions that watched Winfrey’s talk show but respectable for a developing cable channel.
It looks the Oprah Winfrey Network has finally found its stride. After the success of “The Haves and Have Nots,” which enjoyed OWN’s highest-rated debut with 1.8 million viewers, the network is making a play to appeal to the soap opera-loving crowd by picking up “All My Children” and “One Life To Live.”
OWN has acquired the first 40 episodes of both soaps and will air them for a 10-week run this summer. Erik Logan, one of OWN’s presidents, told The Hollywood Reporter:
“These shows have proven to be very popular with a significant, loyal fan base, not to mention Oprah herself is a big fan. Many of our viewers across numerous platforms have expressed their passion for the soaps so we are especially excited to air this limited engagement on OWN.”
OWN will continue to cater to the same passionate niche audience with “The Haves and Have Nots.” The network ordered 16 more episodes of the drama, which brings the episode tally to 32. The first run of 16 will end on September 3rd, and the second half will premiere early next year.
article via clutchmagonline.com