NBA legend and business mogul Earvin “Magic” Johnson, multi-Grammy Award-winning musician, actor and philanthropist Common, and Black Entertainment Television (BET) chairman and CEO Debra Lee join forces with Coca-Cola this month in a movement to uplift and pay it forward to the next generation.
Kicking off the second year of its signature program, “Coca-Cola Pay it Forward,” the world’s most recognized brand enlists the help of some of today’s leading African-American history makers to offer exciting apprenticeship experiences to aspiring youth. Magic Johnson, Common and Debra Lee will serve as mentors, giving four lucky young people the opportunity to shadow them and their teams for a week during the summer. The four apprenticeship experiences will focus on: business (Johnson); music and community (Common); and media/entertainment (Lee). Expanding this year’s program offering, the Company has partnered with UNCF (United Negro College Fund), the country’s largest minority education organization, for a text-to-donate program.
“I have and always will remain committed to uplifting the urban community in my business and nonprofit endeavors, and that makes the Coca-Cola ‘Pay It Forward’ program a perfect fit,” said Johnson. “There is no better way to empower a community than to arm its youth with the necessary skills to succeed.”