There appears to be no slowing down Fox drama “Empire,” which drew its largest overall audience yet on Wednesday and again stood as the night’s dominant program in all key demographics. This week, it built by its biggest demo margins to date on its winning “American Idol” lead-in while pulling ahead of the reality show in total viewers for the first time.
According to preliminary national estimates from Nielsen, “Empire” averaged a 4.3 rating/12 share in adults 18-49 and 11.3 million viewers overall — just about on par with last week’s series high in the demo and gaining about 250,000 total viewers to hit a high by that measure. After premiering with about 9.9 million viewers on Jan. 7, “Empire” has grown to 10.3 million, 11.0 million and now 11.3 million week to week.
It has also grown with each week in adults 18-34 rating, premiering to a 2.9 and rising to a 3.4, 3.6 and to a 3.9 last night.
The show continues to generate a young, diverse audience, averaging a whopping 60 share among African-Americans heading into last night and standing as the season’s No. 1 program among blacks in adults 18-49, 25-54 and 18-34. But it’s also the No. 1 new series and broadcast drama among English-speaking Hispanic adults under 50.
According to preliminary national estimates from Nielsen, “Empire” averaged a 4.3 rating/12 share in adults 18-49 and 11.3 million viewers overall — just about on par with last week’s series high in the demo and gaining about 250,000 total viewers to hit a high by that measure. After premiering with about 9.9 million viewers on Jan. 7, “Empire” has grown to 10.3 million, 11.0 million and now 11.3 million week to week.
It has also grown with each week in adults 18-34 rating, premiering to a 2.9 and rising to a 3.4, 3.6 and to a 3.9 last night.
The show continues to generate a young, diverse audience, averaging a whopping 60 share among African-Americans heading into last night and standing as the season’s No. 1 program among blacks in adults 18-49, 25-54 and 18-34. But it’s also the No. 1 new series and broadcast drama among English-speaking Hispanic adults under 50.