Pharrell Williams is spreading positivity everywhere he goes: from his infectious summer anthem “Happy” to encouraging young artists on NBC’s “The Voice”, to helping get recyclables out of the sea with Raw for the Oceans, Pharrell is continuing his upbeat trend with his current collaboration with Adidas.
Skateboard P decided to use his platform for a good cause and created a conceptual campaign on equality. When you first see the branding for it–which shows an equal sign above Pharrell’s name and the Adidas logo next to it–you might think that just means Pharrell is Adidas, and you wouldn’t be too far off. Over the past year, P has been a walking billboard for the retailer wearing it everywhere, including his infamous Grammys outfit.