via newsone.com
NBA star LeBron James is using his platform to advocate for education. Through his organization—The LeBron James Family Foundation—he will open up a public school in his hometown Akron, Ohio, USA Today reported.
The educational institution—dubbed the “I Promise” school—was recently approved by the city’s board, the news outlet writes. It’s specifically designed for students who have faced obstacles and setbacks when it comes to excelling in school. In efforts to get students who have fallen behind in their studies on the right track, the new school will have extended school days and start classes during the summer season to ensure that learning and education becomes a priority in the lives of its students. The school is an extension of his foundation’s “I Promise” program that was created to prevent kids from dropping out of school. According to the news outlet, the school is slated to accept third and fourth graders next fall and other grades will subsequently be added in the coming years.
James said that his experiences while coming of age in Akron inspired him to open the school. Through his organization’s initiatives, he wants to provide the youth in his hometown with a sense of hope. “I walked those streets, and it was just like there’s no way I’m going to be able to get out of this situation. I just thought about that every day. I had dreams and I had mentors, and they allowed my dreams to become who I am today,” said James, according to the source. “The basketball thing, I love it and I enjoy it, but to give back and open up a school, that’s something that will last way beyond my years.”
USA Today reports that James’ company SpringHill Entertainment and the production company Warrior Poets will team up to work on a documentary about the creation of the school.
In an age where activism and sports are intertwined now more than ever, James has continually used his platform to speak out about social and political issues. This summer he called out Donald Trump for his failure to condemn White supremacists who were involved in the Charlottesville chaos, he’s been outspoken about the NFL’s treatment of Colin Kaepernick, and during the Cavaliers’ season-opener against the Celtics this season he wore sneakers that read “equality.”
SOURCE: USA Today
“LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment,” said Tsujihara. “The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere. We’re excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms.” Said James: “Connecting with my fans and telling meaningful stories have always been my passion. In everything I’ve done, from Nike commercials to Uninterrupted and Survivor’s Remorse, it’s always about connecting with people of all ages and providing unique content they can all enjoy. And I’ve always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can’t wait to see what we come up with.”
James had been courted by several studios before he made his splashy acting turn in the Judd Apatow-directed Trainwreck, opposite Amy Schumer and Bill Hader. Among those projects that had heat at one time or another was Ballers, a film that had Kevin Hart poised to play the brother of an NBA superstar (James), who after living in his sibling’s shadow gets a chance to prove himself at a basketball camp operated by his bro.
There is a long record of basketball stars who’ve tried to transition to movies and TV. Most of it has ended in futility. Michael Jordan made a splash in “Space Jam,” and while he certainly had the poise and good looks to go further, he seemed to lose interest. Shaquille O’Neal had a few forgettable onscreen turns that included “Steel” and “Kazaam”, Julius Erving had “The Fish That Saved Pittsburgh.” Ray Allen got strong notices starring opposite Denzel Washington in Spike Lee’s “He Got Game.” Magic Johnson had a short lived late night talk show. Then there is Kareem Abdul-Jabbar, who made two of the most noteworthy acting turns by a hoops star, shining as an airline pilot in the Zucker Brothers spoof “Airplane!,” and squaring off against Bruce Lee in that actor’s final film, “Game of Death.” Jabbar also developed projects as a producer, and that is where James can make a mark. SpringHill’s output so far includes Disney XD’s inspirational series Becoming, the Starz’ scripted comedy Survivor’s Remorse; Uninterrupted, the multimedia platform for unfiltered athlete content hosted on Turner digital platform Bleacher Report, and an upcoming primetime game show for NBC.
article by Mike Fleming via deadline.com