Kerry Washington is having a banner year – and to add to the distinguished success she has earned, the Hollywood star has now been named the new face of Neutrogena. Washington has been appointed as an official creative consultant for the beauty brand and she will be featured in ads that are expected to run in early 2014. As part of her new venture, the Scandal star will join other famous faces like Gabrielle Union and Jennifer Garner in promoting the brand. However, Washington will be more involved in Neutrogena’s product development and feedback.
“For me, the creative consultant role is also fun because I get to bring my fans on this adventure with me,” Washington said, according to the Huffington Post. “They know that I’m not just telling them that I’m passionate about a product because I have to say that contractually. They know that I have a voice in the company and that I’m discovering and learning more about skin health all the time and giving the company feedback,” she added.
Aside from her latest business partnership, Washington has attracted millions of fans this year after her hit show Scandal has soared in ratings and recently returned to TV with its third season. The actress has also racked headlines for being named the year’s best-dressed woman by both Vanity Fair and People – not to mention the several magazine covers she has graced including Glamour, Elleand Essence.
As for her new deal with Neutrogena, Washington says it’s almost like a perfect fit. “I never wanted to partner with a company where I felt like I was losing myself and my sense of authenticity,” she told People. ”This is really about working with a company I respect and admire.”
article by Lilly Workneh via thegrio.com
November 28, 2024