Tag: Skateboard P

Pharrell Williams’ New Adidas Campaign Is All About Equality 

(Getty Images)

Pharrell Williams is spreading positivity everywhere he goes: from his infectious summer anthem “Happy” to encouraging young artists on NBC’s “The Voice”, to helping get recyclables out of the sea with Raw for the Oceans, Pharrell is continuing his upbeat trend with his current collaboration with Adidas.

Skateboard P decided to use his platform for a good cause and created a conceptual campaign on equality. When you first see the branding for it–which shows an equal sign above Pharrell’s name and the Adidas logo next to it–you might think that just means Pharrell is Adidas, and you wouldn’t be too far off. Over the past year, P has been a walking billboard for the retailer wearing it everywhere, including his infamous Grammys outfit.

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Pharrell Named to Apollo Theater’s Board Of Directors

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“It’s Showtime!”

Pharrell Williams continued his incredible run of musical accomplishments on Tuesday, by being named to the Apollo Theater’s Board of Directors. The multi-talented producer joins a list of 32 that includes New England Patriots owner Robert KraftQuincy JonesJohn D. Dempsey of Estee Lauder, and many more.

Skateboard P made his debut on the famed stage on June 3, which was streamed live as part of a digital series, Unstaged. The project was directed by Spike Lee and sponsored by American Express, and seemed to open new doors for hollowed grounds. The global reach of Pharrell’s performance coincided with the technological upgrades that the venue is going through, as part of a $20 million dollar initiative for its 21st Century Apollo Campaign.

The singer/songwriter stated that he’s excited to preserve and expand upon the Apollo’s legacy in American culture. In other words, he’s “Happy.”

article by @TheKidSkoob via theurbandaily.com