Tag: SK Energy

50 Cent Uses Street King Brand to Promote Conscious Capitalism

Curtis '50 Cent' Jackson and DJ Pauly D
NEW YORK, NY – MAY 23: (L-R) Curtis ’50 Cent’ Jackson and DJ Pauly D host the Summer Kickoff Event at Hudson Terrace on May 23, 2013 in New York City. (Photo by Johnny Nunez/WireImage)

Rapper and mogul 50 Cent may have built his brand by carefully honing a tough guy image, but his recent actions demonstrate a complexity in his character, which is as charitable as he is creative.

“People always try and paint negative images about me[.] I’m the most genuine down to earth person and I didn’t forget where I came from,” the superstar performer and businessman recently wrote on his Facebook page.

50 Cent, born Curtis Jackson in Queens, NY, used the social media outlet to discuss his contribution to the funeral of D’aja Robinson, a fellow Queens native who was killed by a stray bullet on a city bus. He posted images of her funeral, held on Friday, on his Facebook page, and confirmed that he paid for the horse and carriage that carried the casket of slain 14-year-old.

“She was pretty, innocent and [didn’t] deserve to die like that,” 50 Cent wrote, according to New York’sDaily News. “R.I.P D’Asia Robinson.”

The softer side of 50 Cent

This softer side of 50 Cent might seem surprising, but it is an evolution that has been brewing for years. While the rapper has built a fortune through graphic songs, he has used a portion of his riches to fund important causes.

Jackson’s G-Unity foundation has been active for much of his career through giving grants to combat social issues. Most recently, when launching his Street King energy drink in 2011 (which has been rebranded as SK Energy), Jackson pledged to feed one billion people through a partnership to fight hunger with the United Nations.

The day before Robinson’s funeral, 50 Cent spent some time promoting SK Energy, and commented on the importance of giving within the context of business ventures.

Continue reading “50 Cent Uses Street King Brand to Promote Conscious Capitalism”