Gospel Legend Shirley Caesar’s Viral #UNameItChallenge Leads to New Fame, More Charity

Shirley Caesar (photo via defendernetwork.com)

Shirley Caesar (photo via defendernetwork.com)

article by Bil Carpenter via blackenterprise.com

A couple of weeks ago, a friend of DJ Suede, also known as “the Remix God,” sent him a video clip of traditional gospel music legend Pastor Shirley Caesar’s 2007 remake of her 1988 classic “Hold My Mule.” Suede, an Atlanta-based mixer with an Instagram following of almost 100K,  has said that he’ll remix anything. Since his mom was also a big fan of the 11 time Grammy Award-winning artist, he just remixed the song for fun, posting it online with the tag, “Grandma, what are you cooking for Thanksgiving?”

That intoxicating hip-hop music mashup has now become the viral success story of the season. It was even referenced during this year’s American Music Awards telecast, and pushed “Hold My Mule,” a song recorded long before Billboard started compiling gospel song charts, into the No. 1 spot on this week’s Gospel Streaming Songs chart, thanks to over 800,000 streams within the last week. It’s the song’s first time on any national chart.

In the original song, Caesar tells the story of an 86-year-old man named Shouting John, who joined a church that didn’t believe in dancing and speaking in tongues. John was kicked put out of the church for shouting too loudly during the sermon.

He countered his ouster with a testimony that God had blessed him as a farmer.”Look!” he shouted. “I got beans, greens, potatoes, tomatoes, lambs, rams, hogs, dogs, chickens, turkeys, rabbits … you name it!” (See the 5:45 mark in the YouTube video above.) That line became the foundation for Suede’s “You Name It! ” remix.

“It was just a song,” Suede told Big Tigger, on Atlanta’s V103 radio station. Then, on November 13, R&B star Chris Brown reposted the song with his signature choreography with the hastag #UNameItChallenge on his Instagram page. It has since racked up over 2.3 million views on Brown’s page, motivating thousands of people to share it and to answer the challenge with their own video dance responses.

Initially, some observers wondered if the 78-year-old Caesar, who was a hardliner in her younger days about the separation of gospel and mainstream music, would object to the viral video. However, she’s in nearly full support of this new incarnation of it. Continue reading