by Lori Lakin Hutcherson (@lakinhutcherson)
According to Deadline.com, Universal’s Girls Trip has earned director Malcolm D. Lee not only his second A+ CinemaScore following 2013’s The Best Man Holiday, but also the best opening of his career at the domestic B.O. with $30.4M, beating Holiday‘s $30.1M. This is an incredible start for a movie that cost under $20M, is getting across-the-board positive reviews (plus, Tiffany Haddish‘s viral Will-and-Jada swamp story on “Jimmy Kimmel” exists because of this movie, so even more reason to give it up to “Girls Trip”) and it’s great for comedies in a marketplace. On Friday, the film made $11.7M and eased 5% on Saturday for $11.1M.
RelishMix sees Girls Trip‘s momentum fueled by its cast’s passion to promote on social media. “It’s encouraging to see an entire cast get behind a film — every cast member is social and activated, which is a true rarity. So, many of the YouTube views are surely driven by the super-social cast, led by Queen Latifah’s 18M followers,” reported the social media firm. Jada Pinkett Smith counts 8.9M followers across Facebook and Twitter.
“Girls Trip is a break-through comedy that is providing audiences with big entertainment, big laughs,” said Universal domestic distribution chief Nick Carpou, “Malcolm D. Lee is a master at creating characters and telling stories that resonate, and in conjunction with producers Will Packer and James Lopez, has brought us a fresh, raunchy, empowering comedy.”
In other box office news, World War II drama “Dunkirk” came in at number one this weekend, earning $50.5 million, but sci-fi spectacle “Valerian” crashed hard, collecting only $17M in its fifth-place debut. The top 5 were rounded out by holdovers “Spider-Man: Homecoming,” which earned $22M in its third week, and “War for the Planet of the Apes,” scoring $20.4M in its second.