Tag: “R&B Divas”

LisaRaye McCoy & Red Pro Launch the “LisaRaye Diamond Flatiron” in NYC

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LisaRaye McCoy (“Single Ladies”, “All of Us”, “The Player’s Club”) has teamed up with hair care company Red Pro Products and recently launched the eponymous “LisaRaye Celebrity Flat Iron”, the first in a series of  “Diamond Collection” styling tools.

2014-09-24 16.18.05McCoy kicked off the product’s introduction in New York, where she visited a salon in Harlem, did interviews with Vlogger contest winners “Glamfun” from Boston and “ChinaCandyCouture” from Atlanta (see their competition videos and interviews at www.youtube.com/glamfun and www.youtube.com/chinacandycouture) and partied at the Cove Lounge with Monifah of “R&B Divas,” Jamie Foster Brown of “Sister to Sister” Magazine, several other celebrities, stylists and fans.

Although infused with crushed diamonds and branded with a celebrity name, LisaRaye, not unlike Halle Berry with her Scandale Paris line for Target, wanted to create a top-quality product accessible to women in all income brackets.

“I wanted to create an awesome, professional grade flatiron that was affordable for the everyday consumer,” McCoy said. “Everyone wants to have beautiful, healthy hair, but can’t necessarily afford to go the salon every week. My flatiron solves that problem.”

The LisaRaye Flat Iron Facts:

  • Crushed diamonds are infused into the plates, which create an extra smooth surface with consistent heating, allowing styling with a finished look without the use of product.
  • Consistent heating helps prevent damage to the hair when styling, and results in a smoother, shinier, healthier head of hair.
  • Quick heat up and recovery, and variable temperature settings (up to 460 degrees)
  • Package includes hair clips, a heat-resistant comb and carrying pouch for travel
  • The flatiron is also designed for styling and curling, as well as straightening.

To learn even more about the Diamond Plated Flatiron and where to get it, click here.

article by Lori Lakin Hutcherson (follow @lakinhutcherson)

‘R&B Divas Atlanta’ Helps TV One Post Highest Primetime Ratings of the Year in June

TV One today announced that the network saw its highest monthly primetime ratings of the year in June among Adults 25-54 and households.  The ratings success was supported by the new original docu-series Fatal Attraction, as well as the second season of popular reality series R&B Divas Atlanta, which concluded on June 19. Furthermore, a strong showing of R&B Divas Atlanta Reunion: Part 1 special which premiered on June 26 helped end the month on a high note.

TV One’s greatly-anticipated original programming line-up in the month of June proved strong among our key audience,” remarked Alfred Liggins, President and CEO, TV One. “We’re confident that the positive ratings will carry over into the month of July when we premiere R&B Divas Atlanta Reunion: Part 2 and R&B Divas LA on July 10, as well as the second season of The Rickey Smiley Show on July 26.

Among TV One’s core audience Adults 25-54, the network posted a 34 percent year-over-year increase (106,000 vs. 79,000). The network was also up among overall households by 21 percent (142,000 vs. 117,000). Additionally, TV One posted double-digit year-over-year increases among Adults 25-54 and households in June.

The R&B Divas Atlanta Reunion: Part 1 special that aired on June 26 at 10 pm posted a .67 rating among Adults 25-54, delivering 414,000 Adults 25-54. The episode also posted a .91 household rating, delivering 522,000 homes. TV One was the number one ad-supported cable network among Black Adults 25-54 in the 10 pm time-slot on Wednesday, June 26. Since the May 1 premiere of R&B Divas Atlanta season two, the network has been a top three ad-supported cable network among its core demo of Black Adults 25-54 on Wednesdays at 10 pm (nine consecutive weeks).

Said Keith Bowen, Chief Revenue Officer, TV One, “As TV One’s ratings continue to show positive growth, our cross-platforms brand solutions and integrations become even more valuable to advertisers looking to reach Black adult viewers.

article by Tambay A. Obenson via ShadowAndAct