Tag: RAW for the Oceans

Pharrell Williams’ New Adidas Campaign Is All About Equality 

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Pharrell Williams is spreading positivity everywhere he goes: from his infectious summer anthem “Happy” to encouraging young artists on NBC’s “The Voice”, to helping get recyclables out of the sea with Raw for the Oceans, Pharrell is continuing his upbeat trend with his current collaboration with Adidas.

Skateboard P decided to use his platform for a good cause and created a conceptual campaign on equality. When you first see the branding for it–which shows an equal sign above Pharrell’s name and the Adidas logo next to it–you might think that just means Pharrell is Adidas, and you wouldn’t be too far off. Over the past year, P has been a walking billboard for the retailer wearing it everywhere, including his infamous Grammys outfit.

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Pharrell’s Making the Ocean Happy with Fashion Line Using Environmentally Conscious Recycled Plastics

G-Star RAW Presents RAW For The Oceans SS15 CollectionMother Earth is certainly “Happy” with Pharrell Williams. The music genius, fashion icon (remember that Arby’s hat), NBC’s “The Voice’s” new judge and king of all things cool has teamed up with “G-Star RAW,” “Bionic Yarn” and “Parley for the Oceans” to make a splash at New York’s Fashion Week.

This past weekend, Pharrell led New York underwater for the ocean night event to unveil the second season in his co-designed collection. Ready for the 2015 Spring/Summer season, this collection is dedicated to helping Mother Earth’s oceans as well as revolutionizing the denim industry.

Pharrell took to the stage to present the environmentally conscious collection. The clothing line seeks not only to make a statement on style, but also to fight plastic pollution in our oceans by using technical innovation. Pharrell said, “Denim is one of the most cherished fabrics on Earth–and one of the most traditional. With ‘RAW for the Oceans,’ we have created its next generation.”

The collection is a creative collaboration among “G-Star,” “RAW for the Oceans” and “Bionic Yarn.” “Bionic Yarn” develops and manufactures premium yarns and fabrics made with fibers derived from recycled plastic bottles. They have joined forces to innovate denim while making a serious impact on plastic bottles. Plastic bottles, you see, often end up in our oceans. The collaboration hopes to address the fast-growing threat of plastic pollution by retrieving plastic debris from the beaches and oceans and recycling it into yarn and fabric. The collaboration also urges awareness for the pollution problem and encourages people to support the cause by becoming a part of the solution.

article by Melissa Unger via act.mtv.com