OWN: Oprah Winfrey Network closed out 2015 as its most-watched year in the network’s history, achieving its fourth consecutive year of double-digit prime growth in total viewers (up +13% with 487,000 total viewers).
2015 was also the network’s best year ever and fourth year of growth in the key 25-54 demographic for women (W25-54, up +10% vs. 2014). OWN’s W25-54 prime average ranked #25 among ad-supported cable networks, up +4 spots vs. 2014.
OWN is the fastest-growing top 25 ad-supported cable network in prime among W25-54 and is one of only two ad-supported cable networks to have achieved double-digit prime growth in total viewers in each of the past four years. Additionally, OWN was the #2 cable network in prime among African-American women.
For 2015, OWN was the #1 cable network for women and the #1 network on all of TV among African-American women and total viewers on Tuesday nights. Popular Tuesday night series “The Haves and the Have Nots” and “If Loving You is Wrong,” from Tyler Perry, both ranked among the top seven original scripted series on ad-supported cable for W25-54 and were primetime’s top two original cable series among African-American women.
Both series ranked among Tuesday night’s top three original cable series for W25-54 and W18+ and were Tuesday night’s top two original series on all of TV among African-American women and total viewers.
OWN was Saturday night’s #2 network on all of TV among African-American women. Saturdays on OWN yielded the top nine original series on ad-supported cable (non-sports) among all African-American women.
These popular series included: “Iyanla: Fix My Life,” “Welcome to Sweetie Pie’s,” “Legends: OWN at the Apollo,” “Livin’ Lozada,” “Raising Whitley,” “Flex & Shanice,” “2 Fat 2 Fly,” “Deion’s Family Playbook” and “Oprah: Where Are They Now?”
Additionally, on Friday nights, OWN was the #2 cable network among African-American women. Comedy series “For Better or Worse” and “Love Thy Neighbor,” both from Tyler Perry, ranked among Friday night’s top three original cable series for African-American women.
Source: The Nielsen Company
Read more at http://www.eurweb.com/2016/01/own-delivers-its-most-watched-year-in-network-history/#m4qu5jyL3i8xhIh4.99
Posts tagged as ““Raising Whitley””
Oprah Winfrey’s OWN Network has picked up a new reality series coming this fall titled, “Flex and Shanice.”
The show— which features the dynamic family life of “One on One” actor Flex Alexander and his wife, R&B singer Shanice Wilson — aired a test-episode on May 31st and garnered great audience numbers. According to Multichannel News, almost 500,000 people tuned in, which was a 25 percent increase in viewers in the 10PM time-slot compared to last year. The special was the night’s number one program for African-American women between ages 25-54 and 18-49, reported Eurweb.
“Saturday nights on OWN have become the place to be for viewers seeking great family entertainment, and we are pleased to share the newest members of our family with our audience,” said Sheri Salata, OWN co-president. “Flex, Shanice and their big, loud, loving brood are not unlike many families today who have combined resources in order to get through some tough times. Seeing how their love, laughter, and enduring faith in one another makes even the most challenging of days worthwhile is both entertaining and inspiring. We think our viewers are really going to connect with them.”
The reality show will not only focus on family, but will also delve into the financial issues that Flex and Shanice have experienced over the years. Flex sat down with Yahoo Music and said that the series will display some of the ‘ups and downs of the [entertainment] business.’ “You’re making money. You think it’s just going to continue to go on…and then reality hits, and you’re looking like, ‘Wow, there’s nothing in the account,” said Flex.
OWN’s Saturday nights will also include “Iyanla: Fix My Life,” “Six Little McGhees,” “Deion’s Family Playbook,” “Life With La Toya,” “Welcome To Sweetie Pie’s” and “Raising Whitley.”
article by Kacie Whaley via naturallymoi.com