via eurweb.com
Serena Williams has signed on as the newest ambassador for Allstate Foundation Purple Purse, the insurance company’s decade-old initiative to provide financial empowerment to domestic abuse victims. The pregnant tennis star takes over for Kerry Washington as ambassador of the organization, which says it has helped about one million women escape abusive relationships through a mix of financial education and job training.
In explaining her decision to sign on, Williams told Mic.com, “Not a lot of people really know about financial abuse. It’s an invisible but also really devastating form of domestic abuse that traps victims in these harmful relationships.”One reason financial abuse is so prevalent, Williams said, is because it takes many different — sometimes subtle — forms.
An abuser might contact their partner’s employer, for example, and undermine their ability to stay on the job. Or the abuser might take out and use credit cards in their partner’s name.“If a woman’s credit is ruined, she can’t get an apartment,” Williams pointed out. “Most of the time when people leave abusive relationships, they have this awful debt and that can take years and years to recover, especially if they have kids.”
Williams’s announcement on Thursday (June 22) came with a newly-released hidden-camera style video by Purple Purse — showing ride-sharing passengers who get into a car and discover a purse that has been left behind. Soon, a phone inside the purse begins ringing, and the passengers then see a series of alarming texts that indicate an abusive relationship. The video’s message? If you see something, say something, says Vicky Dinges, Allstate senior vice president for corporate responsibility, who heads the project.
To see video, click below:
https://youtu.be/Q3pUlXtNgU4
To read original article, go to: Serena Williams Promotes Financial Empowerment for Domestic Abuse Victims | EURweb
Posts tagged as ““Purple Purse””
Kerry Washington Stars in "Purple Purse" PSA to Help Victims of Domestic and Financial Abuse (VIDEO)
Olivia Pope may strike fear in the hearts of corrupt politicians in D.C., but it’s Kerry Washington who is the gladiator in real life. This week, she’s bringing attention to the important issue of financial abuse.
What’s financial abuse, you ask? As Love is Respect explains, it is a form of dating abuse and domestic violence that can often be very subtle. This, however, is what you really need to know: “At no point does someone you are dating have the right to use money or [dictate] how you spend it to control you.”
In her PSA for the initiative, Washington notes how “one in four women will be a victim of domestic violence.” She goes on to explain how finances are often “a weapon of choice.” This can include taking away access to cash or destroying someone’s credit.
[youtube https://www.youtube.com/watch?v=2yy7d3uf7qw&w=560&h=315]
As an Allstate Foundation Purple Purse Ambassador, Washington designed a bag for the “Purple Purse” initiative. Why purple? It’s the color often associated with domestic violence awareness. And why design a purse? Washington said the purse is symbolic because that’s where you keep everything that is important to you.
According to the Purple Purse website, Washington says she is “extremely proud to wear it (her purse) and to know that it will increase awareness and create conversations around this important issue.”
So how can you help Kerry and her cause? When you donate at least $10 to any organization in the Purple Purse Challenge, you’ll have a chance at winning one of the purses Washington designed.
article by Claire Biggs via act.mtv.com