by Thomas Heath via washingtonpost.com
Kevin Durant knows about starting at the bottom rung. But he is blessed with a gift to play basketball, which is not just a paycheck, but a ticket to worlds with other possibilities. He has used that access to create business opportunities beyond the world of sports, such as in technology.
“What I love about tech is, I love watching the world advance,” said the 29-year-old star of the Golden State Warriors, who invests through his Durant Company. “I love the connections of people on Facebook, Snapchat, Instagram, Twitter. I would look at it like [Cornelius] Vanderbilt, who built the railroad. He connected us. The next advancement connecting us to each other is social media. I want to be part of that.” His interest in technology connected him to Laurene Powell Jobs and has led to a new philanthropic venture.
Durant is dropping a life-ladder called the Durant Center smack in the middle of the Seat Pleasant, Md., area where he grew up. It isn’t an elevator. The 60 students in the initial group must climb the ladder themselves.
But it’s a path.
“I want them to see the world,” Durant said in a phone interview this month. “I want them to see where people are from and see that there are things outside their world. I don’t know exactly or at what pace that they will get it, but there is a world outside that they need to see.”
Durant’s $10 million will seed construction and operating expenses of a local chapter of College Track, which is scheduled to open this year.
“This hits home, because it’s right in the neighborhood where me and my buddies lived,” said the 6-foot-11 “small” forward.
College Track is a 10-year program that provides the basic infrastructure — tutoring, test preparation, picking a college that is a “fit” and how to get financial aid — that kids from less-advantaged families often don’t have.
“These are all the things that middle-class families deliver if your parents went to college,” said Elissa Salas, College Track’s chief executive. “If your parents didn’t go to college, we fill that gap.”