article by Richy Rosario via vibe.com
Kanye West is reportedly the first artist in history to have an album at No. 1 solely on music streams from major outlets. His latest project The Life of Pablo, was distributed and consumed by the masses through some paid downloads from his personal G.O.O.D / Def Jam page, but most of the revenue (a nice 90k), came from music streaming services like Apple Music and Tidal, according to HITS Daily Double.
Reports state that this strategy was created by Ye’s new management team: Scooter Braun, Steve Bartels and Def Jam. You can also catch Kanye at the top of the iTunes chart along with Drake in their collaboration on “Pop Style.”
This comes as no surprise to us as it was reported last month that TLOP was streamed over 250 million times since its release.