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Posts tagged as “Nollywood”

Nigeria’s Booming "Nollywood" Film Industry Lets Africans Put Themselves in the Picture

Filming against a green screen in Illah, a village in southeast Nigeria, in November. The production is part of the Nollywood industry, which has exploded in Africa. (Credit: Glenna Gordon for The New York Times)

article by Norimitsu Onishi via nytimes.com
ASABA, Nigeria — Sitting on a blue plastic stool in the sweltering heat, Ugezu J. Ugezu, one of Nigeria’s top filmmakers, was furiously rewriting his script as the cameras prepared to roll. “Cut!” he shouted after wrapping up a key scene, a confrontation between the two leading characters. Then, under his breath, he added, “Good as it gets.”

This was the seventh — and last — day of shooting in a village near here for “Beyond the Dance,” Mr. Ugezu’s story of an African prince’s choice of a bride, and the production had been conducted at a breakneck pace.  “In Nollywood, you don’t waste time,” he said. “It’s not the technical depth that has made our films so popular. It’s because of the story. We tell African stories.”

A film set in Illah, a village in southeastern Nigeria, where electricity generators are a necessity for movie production crews.  (Credit: Glenna Gordon for The New York Times)

The stories told by Nigeria’s booming film industry, known as Nollywood, have emerged as a cultural phenomenon across Africa, the vanguard of the country’s growing influence across the continent in music, comedy, fashion and even religion.

Nigeria, Africa’s most populous nation, overtook its rival, South Africa, as the continent’s largest economy two years ago, thanks in part to the film industry’s explosive growth. Nollywood — a term I helped coin with a 2002 article when Nigeria’s movies were just starting to gain popularity outside the country — is an expression of boundless Nigerian entrepreneurialism and the nation’s self-perception as the natural leader of Africa, the one destined to speak on the continent’s behalf.

“The Nigerian movies are very, very popular in Tanzania, and, culturally, they’ve affected a lot of people,” said Songa wa Songa, a Tanzanian journalist. “A lot of people now speak with a Nigerian accent here very well thanks to Nollywood. Nigerians have succeeded through Nollywood to export who they are, their culture, their lifestyle, everything.”

DISH Network Launches Africa Box Office Channel For U.S. Audiences

Yuri Arcurs/Shutterstock.com

Yuri Arcurs/Shutterstock.com

Ever hear of Kate Henshaw-Nuttal? How about Genevieve Nnaji? You might soon. They are two of Nollywood’s top actresses. Nollywood (Nigeria’s film industry) is continuing to give Hollywood a run for its money… with help from moviegoers. The Nigerian film industry is now an $800-million industry, reports Forbes. And it’s becoming more global. In fact, even the Dish Network has recognized the power of Nollywood. It has just announced it will launch Africa Box Office (ABO), an Afro-Caribbean movie channel. ABO is broadcasts films exclusively from Nollywood, the prolific Nigerian film industry. It also airs films from other major African and Caribbean motion picture houses.
According to a press release, ABO is the largest Afro-Caribbean content aggregator for television in North America, broadcasting over 150 new movies per year, eight movies every day, and three premieres every week. It has a catalog of more than 1,500 African and Caribbean movies, leveraging the Afrotainment Family of Channels.

Nigerian Director/Producer Tony Abulu Creates Film "Doctor Bello" To Help Legitimize Nollywood

Tony Abulu, center; with Bern Cohen, left; and Andre Leigh during the filming of “Doctor Bello.” (Ángel Franco/The New York Times)

On the surface the production that commandeered a few dormant rooms at the Coler-Goldwater Specialty Hospital on Roosevelt Island this year resembled many other low-budget film projects in New York City. Crew members were each handling multiple jobs. Those from out of town were spending their short nights on friends’ couches. The catering consisted of a box of Dunkin’ Donuts and a carton of coffee, both empty by late morning.

The film “Doctor Bello” also features Genevieve Nnaji, left; Isaiah Washington, center; and Olumide Bakare.
But despite the production’s humble appearance there was a lot riding on it. Its director and producer, Tony Abulu, and his financial backers say the film, “Doctor Bello,” has the potential to chart a new direction for the booming Nigerian film industry half a world away.
That industry, known as Nollywood, is perhaps the world’s third-largest filmmaking industry in revenues, producing more than 1,000 titles every year. But the industry is known for churning out slapdash films with feeble story lines, amateurish acting and sloppy production values. Nearly all go straight to video and are soon forgotten.

Nigerian Director/Producer Tony Abulu Creates Film “Doctor Bello” To Help Legitimize Nollywood

Tony Abulu, center; with Bern Cohen, left; and Andre Leigh during the filming of “Doctor Bello.” (Ángel Franco/The New York Times)

On the surface the production that commandeered a few dormant rooms at the Coler-Goldwater Specialty Hospital on Roosevelt Island this year resembled many other low-budget film projects in New York City. Crew members were each handling multiple jobs. Those from out of town were spending their short nights on friends’ couches. The catering consisted of a box of Dunkin’ Donuts and a carton of coffee, both empty by late morning.

The film “Doctor Bello” also features Genevieve Nnaji, left; Isaiah Washington, center; and Olumide Bakare.

But despite the production’s humble appearance there was a lot riding on it. Its director and producer, Tony Abulu, and his financial backers say the film, “Doctor Bello,” has the potential to chart a new direction for the booming Nigerian film industry half a world away.

That industry, known as Nollywood, is perhaps the world’s third-largest filmmaking industry in revenues, producing more than 1,000 titles every year. But the industry is known for churning out slapdash films with feeble story lines, amateurish acting and sloppy production values. Nearly all go straight to video and are soon forgotten.