In addition to being the founder of Brown Girls Lead, a seven-month leadership initiative for girls at Howard University, Stephanie Brown James also led President Obama’s outreach efforts to African Americans as the National African American Vote Director for the 2012 Obama for America Campaign.
Leading up to President Obama’s successful re-election bid in 2012, African Americans were not particularly pleased with this country’s first black commander-in-chief. Some felt he hadn’t done enough to specifically address the needs and concerns of African Americans, his most supportive constituency.
James, who previously worked as the National Field Director for the NAACP, knew she had her work cut out for her. But through her efforts, Blacks turned out in greater numbers than the 2008 election, especially in the key battleground states.
“At the end of the day, you have a choice… black people were energized because they knew how important voting was to their lives and that it made a difference,” she told the Amsterdam News.