Tag: Monifah

LisaRaye McCoy & Red Pro Launch the “LisaRaye Diamond Flatiron” in NYC

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LisaRaye McCoy (“Single Ladies”, “All of Us”, “The Player’s Club”) has teamed up with hair care company Red Pro Products and recently launched the eponymous “LisaRaye Celebrity Flat Iron”, the first in a series of  “Diamond Collection” styling tools.

2014-09-24 16.18.05McCoy kicked off the product’s introduction in New York, where she visited a salon in Harlem, did interviews with Vlogger contest winners “Glamfun” from Boston and “ChinaCandyCouture” from Atlanta (see their competition videos and interviews at www.youtube.com/glamfun and www.youtube.com/chinacandycouture) and partied at the Cove Lounge with Monifah of “R&B Divas,” Jamie Foster Brown of “Sister to Sister” Magazine, several other celebrities, stylists and fans.

Although infused with crushed diamonds and branded with a celebrity name, LisaRaye, not unlike Halle Berry with her Scandale Paris line for Target, wanted to create a top-quality product accessible to women in all income brackets.

“I wanted to create an awesome, professional grade flatiron that was affordable for the everyday consumer,” McCoy said. “Everyone wants to have beautiful, healthy hair, but can’t necessarily afford to go the salon every week. My flatiron solves that problem.”

The LisaRaye Flat Iron Facts:

  • Crushed diamonds are infused into the plates, which create an extra smooth surface with consistent heating, allowing styling with a finished look without the use of product.
  • Consistent heating helps prevent damage to the hair when styling, and results in a smoother, shinier, healthier head of hair.
  • Quick heat up and recovery, and variable temperature settings (up to 460 degrees)
  • Package includes hair clips, a heat-resistant comb and carrying pouch for travel
  • The flatiron is also designed for styling and curling, as well as straightening.

To learn even more about the Diamond Plated Flatiron and where to get it, click here.

article by Lori Lakin Hutcherson (follow @lakinhutcherson)

Michelle Obama’s Newest Initiative: Using Hip-Hop to Fight Obesity (VIDEO)

First lady Michelle Obama is distributing a  hip-hop album, complete with music videos, to fight obesity at schools across the country.

First lady Michelle Obama is distributing a hip-hop album, complete with music videos, to fight obesity at schools across the country.  In June, first lady Michelle Obama appeared in a hip-hop music video that featured rapper Doug E. Fresh, singer-songwriter Jordin Sparks and TV medical personality Dr. Oz. The catchy song urged kids to “work hard/eat right” and “tell somebody/it’s your body/c’mon.” The song was just the first of a 19-track album, the majority of which are hip-hop, to be released by the Partnership for a Healthier America, the anti-obesity nonprofit that launched in conjunction with Michelle Obama’s Let’s Move! anti-obesity campaign, and a New York-based group called Hip Hop Public Health.  

The full album, which includes songs with names like “Veggie Luv,” by Monifah and J Rome, “Hip Hop LEAN,” by Artie Green, and “Give Myself a Try,” by Ryan Beatty, will be released on Sept. 30.  Let’s Move! Executive Director and White House assistant chef Sam Kass says the White House is fully behind the initiative to use hip-hop – and other genres of music – as a tool to get kids to live healthier lives.

“Cultural leaders and visionaries in our country can give these messages to kids in a way that’s not preachy. Kids are going to be dancing and listening to the music,” he says. “I think hip-hop in particular – so many kids love hip-hop. It’s such a core part of our culture …and particularly in the African-American community and the Latino community which is being disproportionately affected by those health issues.”

African-American children are more than 50 percent more likely to be overweight or obese compared with white children, and Hispanic children are nearly 30 percent more likely, according to a 2008 studypublished in Journal of the American Board of Family Medicine

If all goes according to plan, some 10 of the 19 songs on the new album will be made into music videos, much like the hip-hop video in which Michelle Obama appeared. Those music videos will then be distributed to schools across the nation – starting with 40 schools in New York City, and then to schools in San Antonio, Philadelphia and Washington D.C. The hope is that teachers will use the videos during recess, physical education classes or even passing periods to encourage kids to get moving.

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