Tag: Melody Ellison

American Girl Debuts African-American Doll From Civil Rights Era

article via cbsnews.com

American Girl is celebrating its 30th anniversary. Since 1986, the business has sold more than 29 million dolls and more than 153 million books.

This summer, it will release a new historical doll. CBS News went where no cameras have been allowed before — inside the design studio to get the first exclusive look at Melody Ellison, the company’s third African American doll in its BeForever historical line.

For the last 30 years, American Girl dolls have brought countless smiles to faces of little girls.  “I think it’s that we stayed true to our mission and purpose and while it’s easy to call us a doll company, we’ve always seen ourselves as storytellers,” said Julia Prohaska, vice president of marketing.

Prohaska said their dolls come with books that tap into imaginations, while providing a rich history lesson.  “We put at the center stories and advice for girls that really are intended to help them be their personal best,” Prohaska said.

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