Actress, author and producer La La Anthony, and Grammy-winning producer Timbaland (Empire) are teaming with Leftfield Pictures (Pawn Stars) to develop a hip-hop docuseries.
The project will focus on Jeff Janvier and Session Cruz’s Face Time Agency, the industry’s premiere casting agency for booking music video and hip-hop fashion models, with clients including Drake, Kanye West and Robin Thicke. Set inside the New York City nightlife scene – where clubs have become the new boardrooms – the series exposes the cutthroat entrepreneurial side of hip-hop, with models, DJs and social media stars “hustling” to break through as fashion, music and media moguls.
“La La and Timbaland are perfect examples of what can be achieved when talent, determination and creativity collide with entrepreneurship,” said Leftfield Entertainment CEO David George. “We’re thrilled to be in business with these two entertainment innovators to create a series that uncovers a unique, rarified faction of hip hop and provides a true soundtrack for the unpredictable journey toward fame and fortune.”
Anthony will executive produce the project, with Timbaland serving as executive music producer. “I’m thrilled to be executive producing a project that offers a true insider’s look into the business side of hip hop, especially one that explores the lives of fascinating women who have used hip hop as their platform to become successful entrepreneurs in fashion, music and more,” said Anthony.
Starz’s highly anticipated new original series Power will debut on Saturday, June 7th at 9pm ET/PT. Ahead of that premiere, the network has released the season’s premiere episode online, as part of a multi-platform, nationwide sampling of the first episode.
From the press release:
Power is the first-ever television show to premiere on Twitter using the service’s new in-line video feature that enables one-touch playback. The new video experience is based on Twitter Cards, which extends user interactions beyond favoriting, retweeting and replying and makes it possible for people to do things like watch videos, download apps, or view articles and photos — all from within a Tweet. Select multi-channel video distributors will offer linear, on-demand and online sampling opportunities of the first episode beginning today, May 31, one week in advance of the TV series premiere next Saturday. Approximately 79 million multichannel video households will have access to the sampling opportunities through select cable, satellite and telco affiliates in the United States.