“Imagine A Future: My Black Is Beautiful” debuts during The Tribeca Film Festival.
It was only a year ago that Procter & Gamble’s My Black Is Beautiful (MBIB), an organization that celebrates the diverse beauty of African-American women and fosters self-esteem, launched the initiative “Imagine A Future.”
The program, a collaboration with Black Girls Rock, aims to create opportunities for young black girls throughout the country by providing resources that foster a greater sense of confidence. And they aren’t just talking a few hundred or a few thousand girls — the goal is to reach one million young women over the next two years.
Now, Procter & Gamble is strengthening this herculean task with a dose of Hollywood. The mega consumer goods company and executive producer Beverly Bond have created a documentary called “Imagine A Future: My Black Is Beautiful,” which debuted Sunday afternoon at the Tribeca Film Festival.
The film, which is co-directed by Shola Lynch and Lisa Cortes, follows Janet Goldsboro, a teenager from Delaware, who is struggling to find and own her worth. Like any boy-crazy teen girl, Goldsboro is plagued with insecurities, however it’s the color of her skin that she finds most troubling.