As the company continues early production of its important new full-size pickup trucks, Akerson has elevated Alicia Boler-Davis to senior vice president of global quality and global customer experience. She had been a vice president of global quality and U.S. customer experience, reporting to Mary Barra, GM’s senior vice president of global product development.
Boler-Davis will now report directly to Akerson. The promotion came a week after GM earned the top spot among major auto manufacturers in the widely watched J.D. Power and Associates Initial Quality Study that measure customer problems in the first 90 days of ownership.
Akerson made the announcement before a crowd of about 2,000 GM employees on Wednesday at the automaker’s Warren Technical Center to celebrate GM’s performance in the annual survey.
GM was the best-performing major auto manufacturer overall in the consumer study for the first time in its history and individual models from its brands took the top spot in eight of the vehicle market segments. The Chevrolet brand beat stalwarts like Toyota and Honda.
Calling the celebration his “most memorable day” since becoming CEO in September 2010, Akerson urged employees to guard against complacency. “This award gives us a glimpse of what it’s like to be on top,” he said.
November 23, 2024