Although he’s been sidelined for the next several games with a groin injury, it hasn’t overshadowed the moves LeBron James has made on and off the court
So for the third time the LA Lakers forward has been named the Associated Press’ Male Athlete of the Year, the Associated Press reports.
“I would describe it as a success because I was able to inspire so many people throughout the year,” James said. “I got to go back to China, to Paris, to Berlin, I opened up a school. And all these kids I was able to see, all over the world and in my hometown, I was able to inspire, to make them think they can be so much more than what they think they’re capable of being. That was my outlook for 2018.”
“So yes, it’s been a pretty good year.”
James received 78 points in the ballots given to U.S. editors and news directors, the AP reports. The Boston Red Sox Mookie Betts was second with 46 points. The Washington Capitals’ Alex Ovechkin placed third, Kansas City Chiefs quarterback Patrick Mahomes came in fourth and Triple Crown winner Justify was fifth, according to the outlet.
In his 16th season, James still reigns on the court. He’s continued to be a force helping to usher his teams to the NBA Finals for eight consecutive years. He left Cleveland to make magic happen with the LA Lakers. And in the midst of aligning his career goals with his life goals and dreams he opened a school called “I Promise” in his hometown of Akron, Ohio for at-risk kids.
James is also an involved father who takes time out to be his kids’ biggest cheerleader from the sidelines during their basketball games. And he’s been an advocate off the court, using his voice and influence to speak out on social justice causes.
As he drove to the school he was helping open in his hometown, LeBron James’ emotions brought him back to when he was the same age as the kids who were starting school there Monday.
He remembered school meaning nothing to him. He remembered it being too far away for him to get there, especially when his mother didn’t have a car. He missed 83 days of school in fourth grade. “It was a surprise to me when I woke up and I was actually going to school,” James said.
As he got older he learned about the value of an education, and how important that was to break poverty cycles. That’s why Monday mattered so much to James, the NBA’s biggest star who recently left Cleveland for the Lakers.
At 8 a.m., 240 at-risk third- and fourth-graders started at the I Promise School in Akron, Ohio. It is a public, non-charter school, just like the ones James attended as a child, but it seeks to offer all the things kids growing up like James did need to succeed. The LeBron James Family Foundation is the top donor and worked with Akron Public Schools to meet all its standards and regulations. And here, the staff attends to not just the children’s education, but also the outside factors that might interfere with that education.
The kids received high-fives from the staff. They begged their teachers to know if “Mr. LeBron” was going to visit their classrooms. Some parents who’d lost jobs asked if the school could help them find new ones. A homeless family asked if they could get help, too. The answers were yes, yes and yes.
“We are going to be that groundbreaking school that will be a nationally recognized model for urban and public school excellence,” said Brandi Davis, the principal. “We are letting people know that it is about true wraparound support. True family integration, true compassion.”
It began as an idea inside a monthly brainstorming session between James and Michele Campbell, the executive director of James’ foundation.
Sometimes her job is to manage the expectations of a man who believes, on and off the court, that he can accomplish anything. In this case, she let slip an idea he latched on to right away. Maybe their reach would improve if they created a school, she mused. “Well, why aren’t you doing that?” James asked.
She told him the foundation wasn’t ready for that kind of project. He told her to get started anyway. “There’s nothing that she can’t do,” James said. “If I tell her to go build a rocket and take it to outer space, Michele can make it happen.”
Like the early days of space travel, this was uncharted territory. The school district worked with the foundation. They brought together 120 stakeholders — parents, corporate sponsors, students, teachers, administrators and volunteers — to find out what students in their district really needed. Akron public schools are some of the lowest-performing in Ohio.
They settled on a program that helped teach the skills children need to handle trauma they see in their daily lives, combined with a hard math and science curriculum that would help further their education.
The school’s “wraparound” services help reduce stress kids might feel when their parents are struggling financially. That includes job and family services, a GED program, a food pantry from which they can shop and choose their meals, and help with housing if needed. They have a seven-week summer camp program to help avoid the trouble that comes with too much free time.
Every student gets a bicycle because when James was growing up, he used one to get away from the more dangerous parts of his community. The students also get a Chromebook to complete their homework. “I wanted to keep it as consistent and as authentic to when I was a kid,” James said, while adding generous touches and technology.
The children were randomly selected from a pool of Akron students whose reading levels were a year or two behind where they should be.
“And then we got to make these awesome phone calls to parents to say, ‘Hi, would you like to be a part of something new, something different? The I Promise School,’” said Keith Liechty-Clifford, the coordinator of school improvement for Akron Public Schools.
This renovated, stately brick building sits between a McDonald’s and a convenience store. Inspirational quotes wallpaper the interior and the entrance is decorated with James’ game-worn shoes, which will be sold as a fundraiser. Some walls are painted with murals of such figures as Martin Luther King Jr., Muhammad Ali and Jackie Robinson.
To truly provide emotional and psychological services for at-risk children and their families requires well-trained and supported teachers. The I Promise School gives teachers access to psychological services. Every Wednesday afternoon will be reserved for career development. James even hired a personal trainer to work with teachers who want a guided workout.
All their supplies also are provided by the school. That was a pleasant surprise for Angela Whorton, an intervention specialist at the I Promise School. She’s been a teacher for 10 years and almost always had to spend her own money to properly stock the classroom.
She’s spent her own money here, too, but for personal touches. She bought a black rug that functions like a red carpet and put stars on it so the students feel special walking into the room. The writing utensils in her room are topped with white artificial flowers.
From her classroom on the second floor, Whorton pointed out of a window to a neighboring home’s modest backyard. She moved to Akron when she was in eighth grade.
“Through those trees was my backyard,” Whorton said. “And I used to dream big. At the time my mom was struggling as a single parent. She promised us that if we had an education we could be and do anything we needed to be.”
When they didn’t have electricity, Whorton’s mom lit candles so she and her brother could do their homework. When the plant where she worked shut down, Whorton’s mom went back to school and took two jobs to care for her children. She’d stand in line at the food bank to make sure she had something to feed her kids.
Whorton knows just how valuable the school she works in can be in this community. Sunday afternoon her family got a closer look at the school and she couldn’t stop her tears.
“The family wraparound approach is going to help the community,” Whorton said. “Right from my window. Looking at my backyard where I used to dream. There’s nothing more electric than that.”
A two-hour ceremony followed the end of the first day of school. At its conclusion, James spoke to the crowd. He laughed at someone who shouted “wee wee,” his mother’s nickname growing up. He paused for a moment when a man in the back of the audience shouted, “We love you!”
NBA star LeBron James is using his platform to advocate for education. Through his organization—The LeBron James Family Foundation—he will open up a public school in his hometown Akron, Ohio, USA Todayreported.
The educational institution—dubbed the “I Promise” school—was recently approved by the city’s board, the news outlet writes. It’s specifically designed for students who have faced obstacles and setbacks when it comes to excelling in school. In efforts to get students who have fallen behind in their studies on the right track, the new school will have extended school days and start classes during the summer season to ensure that learning and education becomes a priority in the lives of its students. The school is an extension of his foundation’s “I Promise” program that was created to prevent kids from dropping out of school. According to the news outlet, the school is slated to accept third and fourth graders next fall and other grades will subsequently be added in the coming years.
James said that his experiences while coming of age in Akron inspired him to open the school. Through his organization’s initiatives, he wants to provide the youth in his hometown with a sense of hope. “I walked those streets, and it was just like there’s no way I’m going to be able to get out of this situation. I just thought about that every day. I had dreams and I had mentors, and they allowed my dreams to become who I am today,” said James, according to the source. “The basketball thing, I love it and I enjoy it, but to give back and open up a school, that’s something that will last way beyond my years.”
USA Today reports that James’ company SpringHill Entertainment and the production company Warrior Poets will team up to work on a documentary about the creation of the school.
In an age where activism and sports are intertwined now more than ever, James has continually used his platform to speak out about social and political issues. This summer he called out Donald Trump for his failure to condemn White supremacists who were involved in the Charlottesville chaos, he’s been outspoken about the NFL’s treatment of Colin Kaepernick, and during the Cavaliers’ season-opener against the Celtics this season he wore sneakers that read “equality.”
Basketball superstar LeBron James plans to open a public school in his hometown of Akron, Ohio, for students at risk of falling behind in academics. The I Promise School will open for elementary students in the fall of 2018 with support from James’ family foundation, according to plans revealed on Tuesday.
It plans classes for students in third and fourth grades during its first year, and will expand to include grades 1 though 8 by 2022. The school will draw students who “are at-risk in reading and who are in need of additional academic intervention before falling further behind their peers,” the LeBron James Family Foundation said in a statement. James, the Cleveland Cavaliers’ star forward, was raised by a single mother. He entered the NBA in 2003 after emerging as a basketball phenom at St. Vincent-St. Mary High School in Akron.
James spoke about the school at an event Tuesday in a historic Akron theater. “Even though I was underprivileged,” he said, he was lucky to grow up with mentors, his mother and close friends.“They would not let me get off course,” he said. ”A lot of the kids I see today in the community and all over the world are not lucky enough to have the same mentors and the same people around that can help their dreams become reality.” The I Promise School aims to provide a supportive environment for students who lack guidance, James said.
“We definitely understand how important it is to create an environment where our most challenged and at risk students feel safe, supported an cared for,” said Akron Public Schools Superintendent David James at the event as a wall of adults in “We are family” T-shirts stood on stage. A formal proposal for the school will be submitted for school board approval in October. James has previously offered Akron kids educational opportunities. He created 1,100 full-tuition scholarships in 2015 to the University of Akron for teens who completed an “I Promise” program that included goals for attendance and grades.
LeBron James is setting the bar with his latest venture — a lifetime deal with Nike that’s the first of its kind in the apparel juggernaut’s 44-year history.
The company made the announcement on Monday, ESPN reports, although full details of the deal haven’t been released. Nike and James first came together in 2003, before the star was a member of the NBA. At 18 years old, he was given a seven-year Nike endorsement contract worth just over $90 million. The risk paid off; LeBron has gone on to become one of the most successful players and businessmen in the field.
The deal surpasses previous partnerships between Nike and other players like Michael Jordan and Oklahoma City’s Kevin Durant. And it’s a first for Nike, who’s never completed a lifetime deal with an athlete. Both parties released statements.
“We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand, and shareholders,” Nike said in a statement. “We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond.”
“It meant a lot to me even when I signed my first deal just to be with Nike, and it means even more that they’ve given me this,” James said. “It’s like I said, very humbling and grateful, and I’m going to continue to do my job and represent the brand the best way I can like I know how. Hopefully, people see that.”
Well, now James is making sure he helps those who may be the parents of some of those kids receiving the free college education. According to Cleveland.com, as part of a partnership with Project Learn of Summit County, which helps adults get their GED certificates, parents of the children enrolled in the LeBron James Family Foundation’s scholastic-mentorship program can get financial and emotional support to obtain high school equivalency credentials and learn other life skills.
Adults in the program will receive an inspirational letter from James, Hewlett-Packard laptops they can keep if they finish the classes and free bus passes and parking to attend class.
“We are so excited about the I Promise, Too program because a huge part of our foundation’s work [with children] centers around parent involvement,” Michele Campbell, executive director of the LeBron James Family Foundation, said in a news release. “This is an opportunity to help our parents make strides in their own academic careers so they are better equipped to help our students keep their educational promises. We can’t reach our students without their parents’ support, so this program is monumental for our families and their futures.”
According to usatoday.com, NBA sensation LeBron James continued to give back to the city that raised him by announcing Thursday that he’d partnered with the University of Akron to provide guaranteed four-year scholarships for any children who complete his “I Promise” program via The LeBron James Family Foundation.
As of now, Akron and James’ foundation are still hammering out the exact criteria of the scholarships; for instance, students will have to graduate from a high school within Akron’s public school system, achieve certain standardized test scores, and fulfill a community service requirement.