According to harpersbazaar.com, Insecure creator and star Issa Rae will serve as the face of the Sienna Naturals and join founder Hannah Diop as co-owner of the brand.
Rae, who showcases the versatility of natural hair in her award-winning HBO series, is a friend of Diop’s and respects Diop for creating and promoting a clean beauty brand for Black women.
To quote harpersbazaar.com:
“I’ve known Hannah for a long time, and I got to see the brand evolve from her home. It’s expanded so much beyond that. The care and the research that has gone into this natural, safe, healthy brand, I knew that I wanted to be involved,” [Rae] explained in a statement. “We get coerced into manipulating our hair into styles not right for us, or using damaging products. I have an opportunity to make hair care digestible via my sense of humor, my openness to my own hair struggle.”
Sienna Naturals, the eco-conscious natural hair brand beloved for its toxic-free hair care products is returning with larger product sizes, accessible price points, and updated packaging. What’s more, the brand will also introduce Salon in a Box, which is packed with everything you need to make your wash day as seamless as possible.
You can sign up for the pre-launch waitlist and updates on future Sienna Natural launches here.
Read more: https://www.harpersbazaar.com/beauty/hair/a34151971/issa-rae-co-owner-sienna-naturals-hannah-diop/