Sony Pictures Entertainment is offering NFL players and their families free admission at Cinemark Theaters to Will Smith’s “Concussion,” which opens on Christmas Day.
The studio said it has already reached out to current and former NFL players by holding private screenings in each team’s city in advance of its opening.
“This is a movie for the players, so we wanted to give them a chance to see it before its nationwide release and free admission during its run in theaters,” producers Ridley Scott and Giannina Scott said. “The movie is so inspiring. Will Smith gives one of the best performances of his career as Dr. Bennet Omalu, a man who shined a light on the truth.”
Players will receive complimentary admission for themselves and one guest by presenting their NFLPA membership card at any Cinemark theater. Cinemark has almost 500 theaters with about 4,500 screens in the U.S.
Omalu is a forensic pathologist who fought against the NFL’s efforts to suppress his research on the brain damage suffered by professional football players. The film was directed and written by Peter Landesman, based on Jeanne Marie Laskas’ 2009 GQ article “Game Brain.”
“Concussion” also stars Alec Baldwin, Gugu Mbatha-Raw and Albert Brooks. It’s a Columbia Pictures presentation in association with LStar Capital and Village Roadshow Pictures.
article by Dave McNary via Variety.com
Posts tagged as ““Game Brain””
Will Smith is ready to tackle the NFL’s concussion problem having attached himself to star in the untitled drama based on the GQ article “Game Brain” for Scott Free and Sony. Peter Landesman (“Parkland”) is on board to write and direct.
The article was written by Jeanne Marie Laskas and follows Dr. Bennet Omalu, played by Smith, the forensic neuropathologist who single-handedly made the first discovery of CTE in a professional football player and brought awareness to the public. The story is described as a whistle-blower tale in the vein of “The Insider” humanizing the price paid by professional athletes in impact sports — and the political, cultural and corporate interests that fuel the business of professional sports.
The untitled feature is one of a handful of Hollywood projects revolving around the concussion problem in the NFL taking shape in the industry. Parkes/MacDonald Productions are developing a project based on the book “League Of Denial: The NFL, Concussions And The Battle For Truth” and Isaiah Washington is set to star in the indie drama “Game Time Decision,” both of which focus on the concussion issue.
Smith can be seen next in the Warner Bros. movie “Focus” opposite Margot Robbie.
article by Justin Kroll via variety.com