Here we go again… Adidas is marketing to the cool kids. I’ve got to give it up to the team behind naming Snoop Dogg (a.k.a Calvin Broadus) Director of Football Recruiting. It’s a clever idea. In addition to the already successful collaboration of designs inspired by Snoop and the position he holds as Director of Football Development for the company, Adidas has enlisted the rapper/football aficionado to handle an additional gig in a position that makes a lot of sense.
Everyone on the sports circuit knows that Snoop has served as a sports mentor who has lead his very own youth league for years http://snoopyfl.net. He has inspired many young athletes, including his own collegiate player son, Cordell Broadus. Although Cordell may have recently made the choice not to continue his football career… he did in fact become one of the highest-recruited players in the country.
Snoop has proven he can coach and has a vast knowledge of the sport. While this new corporate appointment may not be the most expected hire, it actually is sort of a no-brainer when you really think about it. Snoop Dogg as Director of Football Recruiting fits right in line with the Adidas marketing philosophy. Snoop has certainly got that football drive and his team mentality could pay off big for the brand. It’s always nice when a passion pays off. We wish Coach Snoop all the best in his new venture.