Tag: film franchises

Dwayne ‘The Rock’ Johnson: Savior of Film Franchises

Dwayne Johnson

LOS ANGELES (AP) — When your film franchise has gotten tired — the Fast aren’t quite as Furious, the Mummy needs a reason to Return — Dwayne Johnson is the guy to call.

The 40-year-old actor has become a savior of stale film series, injecting new life into “Fast Five,” ”The Mummy Returns,” ”Journey 2: The Mysterious Island” and now “G.I. Joe: Retaliation.” The former professional wrestler rocks established franchises by joining them on the second or subsequent installment and boosting the property’s box office.

“Fast & Furious 6″ and “Journey 3″ are on the way, and Johnson’s ”Mummy” character got his own spinoff film, “The Scorpion King.”  “We call him franchise Viagra,” said “Retaliation” director Jon M. Chu. “He comes in and he elevates everything, not just physically, but energy-wise… He was the only one in our minds that could reinvent G.I. Joe and carry the franchise forward.”

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