Tag: Erik Logan

Oprah Winfrey’s OWN Solidifies Profits with Higher Ratings and Ad Revenues

(Photo by Evan Agostini/Invision/AP, File)
(Photo by Evan Agostini/Invision/AP, File)

LOS ANGELES (AP) — The Oprah Winfrey Network (OWN) is in the black for the first time since its rocky start two-and-a-half years ago. More than 30 new advertisers are joining original heavyweight sponsors Procter & Gamble and General Electric, and are paying higher rates as the channel has found its programming and distribution footing.  Headlines about profitability and audience growth have replaced the drumbeat of speculation that her ambitious venture with Discovery Communications might end up a costly flop and an uncharacteristic failure for Winfrey.

Now, Winfrey says, “rewarding” is the word for her experience at OWN, both as the chairwoman and CEO shaping the channel and as a viewer lodestone who hosts several series including “Oprah’s Next Chapter” and “Oprah’s Lifeclass.”

“I no longer have such fear and anxiety about it. I really have more confidence in my decisions,” Winfrey said. “In the beginning, I was in a lot of meetings where people said, ‘You don’t understand cable.’ … I’d say, ‘But I do understand the audience. Aren’t people the same?’”

The answer is yes, says Winfrey, who’s enjoying a career renaissance with OWN’s turnaround and her return to big-screen acting in “Lee Daniels’ The Butler,” No. 1 at the box office for two weeks with more than $50 million in tickets sales.

Her confidence in OWN also is backed up by numbers.  For the year to date, viewership is up 22 percent among the target audience of adult women and 23 percent among all viewers compared to last year, according to Nielsen Co. In the third quarter, prime-time viewership among women 25 to 54 and total viewers each are up more than 60 percent compared to 2012.  For August, OWN drew a channel-high 536,000 prime-time viewers, a fraction of the millions that watched Winfrey’s talk show but respectable for a developing cable channel.

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Oprah’s OWN Orders More of Tyler Perry’s “Haves and Have Nots”, Picks Up “All My Children”

the-haves-and-have-nots

It looks the Oprah Winfrey Network has finally found its stride. After the success of “The Haves and Have Nots,” which enjoyed OWN’s highest-rated debut with 1.8 million viewers, the network is making a play to appeal to the soap opera-loving crowd by picking up “All My Children” and “One Life To Live.”

OWN has acquired the first 40 episodes of both soaps and will air them for a 10-week run this summer. Erik Logan, one of OWN’s presidents, told The Hollywood Reporter:

“These shows have proven to be very popular with a significant, loyal fan base, not to mention Oprah herself is a big fan. Many of our viewers across numerous platforms have expressed their passion for the soaps so we are especially excited to air this limited engagement on OWN.”

OWN will continue to cater to the same passionate niche audience with “The Haves and Have Nots.” The network ordered 16 more episodes of the drama, which brings the episode tally to 32. The first run of 16 will end on September 3rd, and the second half will premiere early next year.

article via clutchmagonline.com