Tag: Embrace Innovations

Beyoncé Donates $125,000 to Embrace Innovations to Help Save Infant Lives

"Charles James: Beyond Fashion" Costume Institute Gala - ArrivalsAccording to MTV Act, Beyoncé is donating $125,000 to Embrace Innovations, an organization that gives out little “sleeping bags” to keep alive underweight infants whose parents can’t afford (or don’t have access to) an incubator.

They aren’t actually sleeping bags, but they look like them, and they are lifesaving and easy to use. Thanks to Beyoncé, there will be pilot testing with these inventions in Ethiopia, Ghana, Kenya, Malawi, Mali, Nigeria, Rwanda, Senegal, Tanzania and Uganda, and Beyoncé could be saving at least two thousand infants via her contribution. The baby warmers have already been used in some areas of the world, but this will ensure more parents are able to get them.

Beyoncé announced her donation while at Gucci’s Chime for Change anniversary party.  Since Chime for Change is dedicated to helping women, it was great timing.  Jane Chen, the TED Fellow and TED speaker behind the baby warmers, was thrilled by the support.

“She [Beyoncé] told me how incredible she thought the innovation was,” Jane said. “I think what struck me was how sweet and genuine she was—and just so excited about our work. One of my most memorable moments was getting to dance with her after we spoke.” Beyoncé’s publicist, who had given birth to a premature baby, also fully understood the importance of this invention.

article by Lori Lakin Hutcherson (@lakinhutcherson)