Tag: Charmin

Charmin Bear Charms Autistic Boy

Grace Clark and sonThis is a story about a boy, a bear and bathroom tissue. When a giant corporation took time out to send a token of affection to a small admirer, it made a family’s day.  First, meet 9-year-old Cash’an Clark, a happy, easygoing kid who also faces some big challenges, his mom Grace Clark said.

Diagnosed with autism spectrum disorder when he was 2, Cash’an has problems communicating and socializing. He talks very little, he doesn’t play with other kids and he fixates on certain things, Clark said.

Enter the Charmin bear – the cuddly cartoon logo featured prominently on packages of Charmin toilet paper and in the company’s commercials. While so many aspects of life make Cash’an withdraw into his own world, something about that bear speaks to the little boy. Even his family has a hard time explaining it.

Grace Clark says she saw her son’s fascination for the Charmin bear start when he was 4.

“Autistic children are very particular, very precise in the details that they take in,” Clark, who lives in Manchester, Conn., told TODAY Moms.

“It’s got to be something about that bear that is just staying with him and I honestly don’t know what that precise detail is. I can’t ask him because he can’t verbalize it for me.”

She still remembers the moment when she realized Cash’an was fascinated by the logo. They were at Target one day when he was 4 and he suddenly bolted away from her and ran to the bathroom tissue section.  “This little kid is looking at this big aisle full of toilet paper rolls with a bear, and he started putting all these packages in my cart that I did not want. And then he climbed in the cart and he looked at them,” Clark said.

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