Official sales numbers are in for the J. Cole-imposed competition with Kanye West and Yeezuslands at No. 1. Cole’s Born Sinner and Mac Miller‘s Watching Movies With the Sound Off enter at No. 2 and No. 3, respectively, making it rap’s “biggest week” since November 2011, reportsBillboard.
The Billboard 200 chart tracks top-selling albums nationwide. The coveted first-week sales often determine the trajectory of an album’s overall outcome and strategies for continued marketing.
Kanye, even with the no-marketing marketing strategy, and no single pushed to radio (DJ’s, unconventionally, made their own radio edits from the album), earned his sixth straight chart-topping debut, selling 327,000. This puts him in the third slot for biggest openers this year (behind BET Awards performer Justin Timberlake with 968,000 and electro-pop duo Daft Punk with 339,000); and it puts him in a three-way tie with Eminem and Nas for almost the most No. 1’s. Jay-Z has the most with 12, including his collaborative project with ‘Ye, Watch the Throne.