Black women with various hairstyles. © BasheeraDesigns – Fotolia.com
Women of color – particularly black women – are bombarded with mixed-messages about our hair. A divide between natural and relaxed coifs have recently emerged. Natural and relaxed women use different beauticians, peruse different websites, and adhere to different hair regimens. Madame You, a new social networking site for women of color to “connect with hair gurus and each other” aims to bridge the divide by providing a platform for all women to tackle hair issues and bond over hair successes.
Madame You spoke with Clutch about the inspiration for the social network and offered advice to aspiring entrepreneurs.
Q: What inspired the creation of a social networking site for black women’s hair?
A: MadameYou.com is powered by Techturized; a hair technology company that was birthed from a combination of frustrations with inadequate hair care solutions on the web. All of the co-founders have experienced issues that most women face! These issues vary from inability to find and purchase the right products for their hair type, to not knowing how to find a stylist in their area that caters to her hair type. Although some of this information is currently available on line, we wanted to have a space where women can find everything they need in one place. We are using our backgrounds in computer science and chemical engineering to revolutionize the way women interact with their hair!
Q: How did you bring the idea from concept through fruition?
A: By really understanding our consumer’s pains we were able to create a product that our consumers truly needed. We have interacted with thousands of women at hair shows and meetups across the country and the common denominator of all our interactions was wanting styles and products that worked for their unique hair properties. Now our concept has evolved into a real solution for Black women, which is MadameYou.com. Madame You is the only social network for hair and beauty that combines science and technology to provide recommendations for women to make better hair decisions.
Read the rest of this story on Clutch Magazine.