Lydia Evans, owner of SWAG Essentials, began her skincare business with one proprietary product for men that changed her entrepreneurial journey.
Featured on ABC’s “Shark Tank” last December, Evans had the opportunity to pitch her popular SWAG Bar, a loofah soap used to exfoliate and eliminate razor bumps, to the team of billionaire investors, in hopes of landing the deal that would take her business to the next level. But with only $54,000 in sales at the time and little market visibility, the sharks politely declined and Evans was forced to leave the tank without an offer.
Despite receiving a no from investors, her life since appearing on “Shark Tank” has been drastically different. Prior to the show, Evans says, the company only had a customer list of a few hundred people, but after the episode aired, clients poured in by the thousands.
“[It] was the best thing that ever happened to me because we indeed did prove that we’re a formidable product on the market,” she adds.