Tag: Beats Electronics LLC

It’s Official: Apple Adds Dr. Dre With $3 Billion Beats Deal

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Rap is coming to Cupertino in a big way.

After weeks of rumor, Apple finally announced it has acquired headphone maker Beats Electronic for $3 billion, including $2.6 billion cash up front and approximately $400 million in stock that will vest over time. As part of the deal, Beats co-founders Dr. Dre and Jimmy Iovine will join Apple (AAPL -0.26%) in undisclosed roles.

“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” CEO Tim Cook said in a statement. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.”

RELATED: Dr. Dre, Jimmy Iovine Donate $70M for New Arts and Technology Center at USC

This acquisition is Apple’s biggest ever, and largest since it brought back Steve Jobs in 1997 though a $400 million purchase of NeXT. However, the $3 billion price is still just a tiny fraction of the company’s $150 billion cash reserves, and Beats’ estimated annual sales of $2 billion represents barely over 1% of Apple’s $171 billion revenue last year.

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Dr. Dre, Jimmy Iovine Donate $70M for New Arts and Technology Center at USC

Music industry entrepreneur Jimmy Iovine, left, and hip-hop mogul Dr. Dre at a Grammy Party in Los Angeles. Dre, whose real name is Andre Young, and Iovine have donated a combined $70 million to create a new institute at the University of Southern California, the school announced Tuesday, May 14. (Photo by Todd Williamson/Invision/AP, file)
Music industry entrepreneur Jimmy Iovine, left, and hip-hop mogul Dr. Dre at a Grammy Party in Los Angeles. Dre, whose real name is Andre Young, and Iovine have donated a combined $70 million to create a new institute at the University of Southern California, the school announced Tuesday, May 14. (Photo by Todd Williamson/Invision/AP, file)

LOS ANGELES (AP) — Hip-hop mogul Dr. Dre, whose real name is Andre Young, and music industry entrepreneur Jimmy Iovine have donated a combined $70 million to create a new institute at the University of Southern California, the school announced Tuesday night.

The huge gift from the two who have been music business partners in the past will be used to create the Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation.

The academy will provide a special four-year program for undergraduates whose interests span several fields from marketing to computer science to visual design and other arts. It will include one-on-one faculty mentoring with professors from programs around the university and interaction with entertainment industry luminaries.

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