Tag: Ava DuVernay Barbie doll

Ava DuVernay’s Barbie Doll Sells Out Minutes After Hitting the Market

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Ava DuVernay Barbie (MATTEL)

Many people were eagerly anticipating the arrival of the Ava DuVernay doll Monday. From refreshing constantly on the Barbie Collection website to waiting for Mattel to release the link on Twitter, some were left disappointed when it came to actually being able to buy the doll. But there were others who were lucky as well as fast enough to purchase the doll.

Twenty minutes after Mattel tweeted the link to its Barbie site, DuVernay’s doll was sold out. Potential customers tweeted their anguish and dismay after not being able to make their purchase. Then Mattel informed everyone that the doll would be available shortly at Amazon.com.

Some people waited for Mattel to release the Amazon link, while others searched on Amazon for the doll. And there it was, available for preorder. Once word got around on social media that the doll was already on Amazon, it was every eager consumer for him or herself. Around 1:30 p.m. EST, Mattel finally tweeted the link to the Amazon.com site. But it was too late; the doll was already sold out.

More tears. More disappointment for those eagerly waiting to get their hands on the doll.

https://twitter.com/direct7000/status/673989886748131329?ref_src=twsrc%5Etfw

I’m pretty sure Mattel didn’t expect the doll to sell out, especially since the company hadn’t planned to mass-produce the doll. But how often is a doll made in the likeness of a great black filmmaker on the market? How about never.

The fact that DuVernay’s doll sold out within minutes of its release is a testament to the fact that representation matters. People want to see dolls in their image and in the image of those people they admire. If Mattel wants to continue to make an impact, someone in its R&D department better start doling out ideas about how to jump on this.

A DuVernay doll is just the beginning.

How about a Viola Davis doll? A Kerry Washington doll? A Denzel Washington doll? A Neil deGrasse Tyson? Idris Elba, anyone?

Remember back in the day when Cabbage Patch Kids dolls were all the rage? On Monday, DuVernay’s doll and the anticipation were the equivalent. Instead of fighting in stores, people were fighting against the clock and how fast they could refresh their browsers.

This tweet perfectly summed up the day:

article by Yesha Callahan via theroot.com

Director Ava DuVernay Honored by Barbie With Her Very Own “Shero” Doll to Be Auctioned for Charity

Director Ava DuVernay (l) and her "Shero" doll by Mattel (r)
Director Ava DuVernay (l) and her “Shero” doll by Mattel (r)

Barbie revealed today that the company is honoring six “Sheroes” – women heroes who inspire girls “by breaking boundaries and expanding possibilities for women everywhere,” as the press release states.

These women are being honored by Barbie at the Variety Power of Women Luncheon in New York City with a one-of-a-kind doll created in their likeness – each made to encourage girls to dream and imagine themselves as everything from a mermaid to a movie star, a fairy to a filmmaker, and a princess to a president.The Sheroes who will be honored in a way that is unique to the Barbie brand, with a one-of-a-kind doll in their likeness, are:

  • Ava DuVernay: I’m sure she needs no intro at this point… but just in case you’ve had your head in the sand… Director of 2015 Academy Award Best Picture nominee, “Selma,” and founder of African American Film Festival Releasing Movement.
  • Emmy Rossum: Golden Globe nominated actress and spokesperson for Best Friends Animal Society, the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters and a leader in the no-kill movement.
  • Eva Chen: The youngest appointed female Editor-in-Chief of a national fashion magazine, Lucky.
  • Kristin Chenoweth: Emmy and Tony Award nominee and winner, who also founded the Kristin Chenoweth Art & Education Fund.
  • Sydney “Mayhem” Keiser: Five year-old fashion designer with work appearing in Vogue and signed on with major national fashion brand, J.Crew, for the collection ‘Little Mayhem for J.Crew’ launching in June.
  • Trisha Yearwood: Award-winning Country artist, best-selling author, Food Network host and entrepreneur.

Following the awards ceremony, each Shero will auction off their doll to benefit a charity of her choice.”Barbie has always represented that girls have choices, and this Spring we are proud to honor six Sheroes who through their trade and philanthropic efforts are an inspiration to girls,” said Evelyn Mazzocco, General Manager Barbie. “Started by a female entrepreneur and mother, this brand has a responsibility to continue to honor and encourage powerful female role models who are leaving a legacy for the next generation of glass ceiling breakers.”The Shero celebration will culminate on National #Shero Day, Monday, April 27, where fans will have the opportunity to pay tribute to the Shero who has empowered them using #Shero #BeSuper and tagging @Barbie via TwitterInstagram or Facebook.Here’s what the complete doll collection looks like:

Barbie 2015 Sheroes Dolls
article by Tambay A. Benson via blogs.indiewire.com