Author, journalist, former Uptown Magazine editor and founder of SimplyRides.com, SékouWrites, has expanded his automotive-lifestyle business with the launch of BumperCandy.com, a multicultural women’s-interest website featuring beautiful cars and the lifestyle that comes with owning them. BumperCandy.com joins SimplyRides.com under the banner of Sékou’s newly created Dubbnet Networks, an assortment of automotive lifestyle websites tailored to audiences with unique interests.
“Ironically, my childhood career goal was to be a car designer,” says Sékou about his new-found path. “Later, when I was the Managing Editor of Uptown Magazine, I edited the car section to reach an audience of folks who are interested in cars but aren’t very interested in what’s under the hood. Once I started writing the car section myself, several women told me that they liked the way I covered automotive and I realized there was a niche for readers who care about the aesthetics and lifestyle associated with automobiles but don’t like to get bogged down by car jargon.”