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Hollywood Agent Charles King Launches Multicultural Media Firm MACRO

Charles King
Charles King (Courtesy of MACRO)

One of Hollywood’s most powerful black agents is making a new start. Charles King is leaving William Morris Endeavor to form MACRO, a startup that will focus on developing content for multicultural audiences.

With an unspecified “eight figures” in funding, Los Angeles-based MACRO initially will focus on developing and distributing feature films, TV series and digital content targeting African-American, Latino and multicultural markets.

King, 45, whose clients have included Tyler Perry and Oprah Winfrey, tells The Hollywood Reporter that MACRO’s goal is to focus on audiences that have long been underserved by the traditional entertainment industry. “I’ve been sitting in these rooms for the last 15 years. The studios aren’t focused on it; the packagers aren’t focused on it,” he says. “There’s a huge void and a huge opportunity.”

He points to the lack of capital available to minority-focused filmmakers and says he’s looking to change that with MACRO, which will leverage crowdfunding platforms and co-financing to target films that range from “artistically inclined independents” in the $1 million to $3 million budget range up to $20 million projects. He points to films such as BarbershopThe Butler and Ride Alongas examples of the types of projects he hopes to produce. “The one underlying theme is ‘premium,’ ” he says. “I’m looking for artistic integrity.”

King already has lined up projects from filmmakers Ryan Coogler (Fruitvale Station) and Craig Brewer (Hustle & Flow). Both were represented by King at WME and say they jumped at the opportunity to continue to work with him in a new capacity.

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