Tag: American Girl

American Girl’s “Girl of the Year” for 2017 is African-American Doll Gabriela McBride

The new American Girl doll Gabriela McBride is a dancer and poet, inspiring girls to use their voice to help others. (COURTESY OF AMERICAN GIRL )

article by Constance Gibbs via nydailynews.com

Dollmaker American Girl named its “Girl of the Year” Friday, revealing a new African-American doll named Gabriela McBride.  She’s the first Girl of the Year doll since 2011 who wasn’t white. American Girl, a Mattel-owned company, sells the popular — but expensive, at $115 a pop — 18-inch dolls that aim to teach young girls about different historical eras and perspectives. The dolls also come with books, outfits, and accessories to personalize each one.

American Girl dolls have always been hot sellers, but there has been resurgence in popularity in the last few years. Mattel said in October that American Girl sales were up 15% in the last year.  Gabriela McBride, the company’s newest addition to its “Girl of the Year” line — dolls that are sold just for one year — has a back story in which she dances, teaches children about poetry, and wants to save her community center.

Gabriela comes with a book and dance related accessories.
Gabriela comes with a book and dance related accessories.  (COURTESY OF AMERICAN GIRL)

“The goal has always been to be able to create mirrors and windows for girls to see either a direct reflection of themselves or a window into a life or a culture that may be different from their own,” Stephanie Spanos, an American Girl spokesperson told The Daily News.  Gabriela follows previous diverse “Girls of the Year” Marisol, a Latina girl (2005), and two Japanese-American dolls from 2006 and 2011.

It’s also the first time three black dolls — Gabriela, Melody, the Civil Rights era doll introduced this year, and Addy, a former slave — are on the market at the same time.

“Overall, we’re just really proud to feature a diverse and inclusive set of dolls,” Spanos told the News.

Other permanent dolls of color include native Nez Perce girl Kaya and Mexican Josefina. An African-American and a Chinese-American doll were both archived in 2014.

To read full article, go to: American Girl diversifies with new African-American doll – NY Daily News

American Girl Debuts African-American Doll From Civil Rights Era

article via cbsnews.com

American Girl is celebrating its 30th anniversary. Since 1986, the business has sold more than 29 million dolls and more than 153 million books.

This summer, it will release a new historical doll. CBS News went where no cameras have been allowed before — inside the design studio to get the first exclusive look at Melody Ellison, the company’s third African American doll in its BeForever historical line.

For the last 30 years, American Girl dolls have brought countless smiles to faces of little girls.  “I think it’s that we stayed true to our mission and purpose and while it’s easy to call us a doll company, we’ve always seen ourselves as storytellers,” said Julia Prohaska, vice president of marketing.

Prohaska said their dolls come with books that tap into imaginations, while providing a rich history lesson.  “We put at the center stories and advice for girls that really are intended to help them be their personal best,” Prohaska said.

Continue reading “American Girl Debuts African-American Doll From Civil Rights Era”