Tag: African Americans in fashion

Pharrell Williams’ New Adidas Campaign Is All About Equality 

(Getty Images)

Pharrell Williams is spreading positivity everywhere he goes: from his infectious summer anthem “Happy” to encouraging young artists on NBC’s “The Voice”, to helping get recyclables out of the sea with Raw for the Oceans, Pharrell is continuing his upbeat trend with his current collaboration with Adidas.

Skateboard P decided to use his platform for a good cause and created a conceptual campaign on equality. When you first see the branding for it–which shows an equal sign above Pharrell’s name and the Adidas logo next to it–you might think that just means Pharrell is Adidas, and you wouldn’t be too far off. Over the past year, P has been a walking billboard for the retailer wearing it everywhere, including his infamous Grammys outfit.

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Prada Uses Black Model in Print Campaign for 1st Time in 19 Years

Malaika Firth
Malaika Firth in Prada ad (Image: Jezebel.com)

Prada, a label known for rarely casting models of color, has selected a black model for a new print campaign. For first time in 19 years, a woman of African decent will be a major face of the luxury fashion brand in a Fall/Winter 2013 advertisement.

Malaika Firth, a bi-racial black woman who is half Kenyan and British, was born in the Kenyan city of Mombasa and raised in the United Kingdom. The 19-year-old, who also boasts Ugandan, Swiss, and Seychellois ancestry, appears in the latest Prada seasonal ad series with 44-year-old supermodel Christy Turlington among other faces. 

Fellow supermodel Naomi Campbell was the last black woman to be featured in a Prada ad campaign in 1994.

Firth told The Telegraph that she is “extremely proud and happy” to be following in the footsteps of the pioneering black supermodel. Naomi Campbell was one of the first black models to receive international recognition.

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