Advertising and marketing trade publication Advertising Age announced its 2013 Agency A-List honors this week, highlighting a black advertising CEO as its Executive of the Year. Steve Stoute, CEO of Translation, is a partner with Jay-Z for the agency, which launched first as a multicultural firm but now serves as a general market agency.
Stoute came from the entertainment world, if you couldn’t tell based on his ad agency partner, working with Sony Music Entertainment and Interscope Geffen A&M Records. His connections in the entertainment industry are appealing to his clients, which include State Farm, A-B InBev, McDonald’s, and Coca-Cola. Transitions was also behind the marketing campaign to introduce the Brooklyn Nets basketball team.
Entertainment is a hot industry, but Stoute told Ad Age that there’s more to it than that. “…I think our strategy department is the best in the industry,” he said. “The thinking in our agency never gets the credit it deserves because we have a celebrity. We are first and foremost a strategic and creative shop. And second, we have a Rolodex in entertainment and sports that’s unique in the industry.”
Elsewhere on AdAge’s list, LatinWorks, a Hispanic-focused shop, was honored as multicultural agency of the year, and the number three advertising agency, Grey, has Michael Houston serving as managing director and CMO.
Read more at http://madamenoire.com/259579/ad-age-honors-black-ceo-as-exec-of-the-year/#a2gHhHY3ohZxcBVd.99
Posts tagged as “advertising”
Beyoncé at a Pepsi photo shoot in October. The images will appear early next year as life-size cardboard cutouts in stores.
Singer Beyoncé Knowles and Pepsi have agreed to a $50 million endorsement deal, according to the New York Times. The agreement includes promotional appearances, a new commercial and an investment into a few of Beyoncé’s creative projects.
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”