Fox Searchlight plans to add about 500 theaters this weekend for director Steve McQueen’s 12 Years A Slave after Sunday night’s Best Motion Picture – Drama win at the Golden Globe Awards, with a goal of reaching 1,000 runs in the next two weeks. After getting such nods from the Globes and Oscar nominations, a studio often ups its runs of the film when it can using those awards and nominations as a marketing tool. New ads touting the nominations and wins are traditionally done and then blasted out into the marketplace. Award nominations and wins, especially for the Oscars, means cash at the box office.
The Golden Globe and expected Oscar nominations for picture, acting and directing categories for Slave is marketing you can’t buy. The critically-acclaimed film, having received a bevy of nominations from BAFTA (British Academy of Film and Television Arts), just opened in the UK on 208 screens to quickly grab the No. 1 spot with a strong $4.2M take over the weekend. Internationally, it has yet to debut in Germany, France, Australia, Mexico, Brazil and Japan among others. Domestically, it has grossed $38.9M since being released in a limited run October 18. “What we’re looking at is what we call a two-step. We will be adding theaters both this weekend and next weekend, going back into some of the art theaters that we were in before,” said Frank Rodriguez, head of distribution for Fox Searchlight. “Based on the Golden Globe win and expectations for it do well with the Oscar nominations on Thursday, we will pop it up over the next couple of weeks and hope to get to into 1,000 theaters by Jan. 24th.”
article by Anita Busch via Deadline.com
According to E! News, Prince will be cast on New Girl, because he is a “huge fan.” The ever enigmatic 58-year-old will appear in post Superbowl episode, which came about when he personally contacted the producers. “He knows everything about the show. He contacted Zooey [Deschanel] and Hannah [Simone] directly and asked to do [it],” executive producer Brett Baer said. “He’s a Nick and Jess shipper!”
Tyson’s zeal for knowledge is intoxicating and irresistible, even if it means less time for the ostensible topic of the conversation — his starring role in the documentary series Cosmos: A Spacetime Odyssey, premiering on Fox and National Geographic in March. “I see myself as a servant of the public appetite for the universe,” says Tyson, seated in his office overlooking the giant white sphere of the Hayden Planetarium.
Scattered among hundreds of astronomy books are, among other things, a vanity plate reading “COZMIC,” a life-sized bust of Sir Isaac Newton, a half-dozen or so globes, a quill pen collection, a can of Dole pineapples in “cosmic fun shapes” and a pink boa.
Tyson’s combination of humor, intelligence and accessibility have made him one of the most recognizable scientists in the country and put him atop many fantasy dinner-party guest lists. The author or editor of 10 books, he maintains an active social media presence (1.5 million Twitter followers) and produces a radio show and podcast, “StarTalk Radio.” He’s also become a late-night TV regular, through frequent visits to The Daily Show, The Colbert Report and Real Time With Bill Maher.
Now he’s moving into prime time with Cosmos, a follow-up to Carl Sagan’s groundbreaking 1980 PBS series, Cosmos: A Personal Voyage. In what may seem like an odd pairing, Seth MacFarlane serves as executive producer on the series. Tyson first met the Family Guy creator at a gathering of the Science and Entertainment Exchange in Los Angeles several years ago and later pitched him about getting involved in a Cosmos reboot.
Ilyasah Shabazz, Malcolm X’s daughter, has written Malcolm Little: The Boy Who Grew Up to Become Malcolm X (Atheneum Books for Young Readers, $17.99, ages 6-10), a sentimental book about his early life (sensitively illustrated by A.G. Ford).